Marketing Masala in the Digital Age
Bitcoins, the fast trending online currency, is become more ubiquitous by the hour.
Virgin Galactic accepts bit coins for space flight. Sir Richard Branson extends support.
The University of Nicosia announced it will be the world’s first to accept bitcoins as tuition payment.
GlassPay, a Google Glass app that lets you pay with Bitcoins.
The price of bitcoins surpassed $600 on Monday as the Internet-based currency’s value jumped 60-fold over a year ago.
Cyprus Gets World’s First Bitcoin ATM
What exactly is Bitcoin?
Watch this 1:43 min video for a quick overview:
To start with, Bitcoin is a digital currency. That means that if two people would like to conduct a transaction (like buying a watch online for instance) so long as the buyer has the number Bitcoins the seller requires for the good or service, a transaction can be conducted. Using a digital wallet, users can securely and privately transfer a Bitcoin in a transaction. Many have simply described it as “cash for the Internet.”
Where do they come from?
Knowing that it is a form of digital currency, the next logical question is, where did it come from? Bitcoin proof of concept was first published in 2009 and has been in circulation ever since. Bitcoins are found through an elaborative discovery process known as “mining.”
The mining process involves harnessing computing power to process the Bitcoin transactions and ensure the system runs smoothly. Bitcoin operates through a complex set of mathematical equations and formulas that ensure each transaction is verified and secure, and needs a wealth of computer power to operate. In order to incentivize users to assist in the mining process, users who are involved in the mining process are in turn rewarded when their systems find new Bitcoins in the encrypted computer program.
Currently, about 12 million (and growing) Bitcoins have been found, but Bitcoin itself notes that the number of Bitcoins created each year is halved until Bitcoin issuance is completely halted when supply reaches 21 million.
How much are they worth?
Like any other currency, Bitcoin has a value that is set by supply and demand. However, very uniquely, unlike any other currency, it’s not regulated by any central authority, so it can be subject to rapid changes in price. As of the most recent check, a single Bitcoin is worth about $700, but users can also have fractional amounts of them. At the beginning of November, a single Bitcoin was worth right around $200 — but the currency has seen incredible fluctuation in value.
Some more news:
Order a pizza with Bitcoins
Why Bankers Want You to Fear Bitcoin
$1.3 Million in Bitcoin Stolen in Major Online Robbery
These Startups Are Betting Everything on Bitcoin
Can the Internet Replace Big Banks?
The Bitcoin Taxman Cometh
Bitcoin Goes to Washington: The Case for and Against Digital Currency
8 Vendors You Didn’t Know Accepted Bitcoins
Time for eCommerce folks to review their payment options, maybe?
I would say that WinAmp touched each and every one of us. From the early days of jerky Internet when WinAmp was king, and its visualizations plugin was stuff straight from heaven, this mp3 player had kept us hooked like no other music player we know.
iTunes, in comparison STILL struggles to gain acceptance and like most bundled music players, had to come with all sorts of tricks and tricks to ensure downloads. WinAmp, however was as pure as it gets, playing all formats and keeping it real – VLC, another open source favourite, did take over the world, but WinAmp will always remain special to a whole bunch of us. VLC, anyway could never crack through WinAmp’s simplicity.
Well, all that’s set to become history now. Bought by AOL in June 1999 for over $80 million, Winamp is set to shut down in exactly one month. According to a post that went live Wednesday at 12:00pm ET on the Winamp website – Winamp.com and associated Web services will no longer be available past December 20, 2013. Additionally, Winamp Media players will no longer be available for download. Please download the latest version before that date. See release notes for latest improvements to this last release. Thanks for supporting the Winamp community for over 15 years.
Ars wrote an extensive feature on the rise and fall of Winamp in June 2012, detailing AOL’s mismanagement of the property since its dotcom-boom acquisition. As we reported then, Winamp continued to receive updates and make a tiny amount of money for AOL throughout the last 15 years. AOL even released the first Android version in 2010 and a Mac version in 2011.
While the company has declined to release official figures, former employees who worked on Winamp estimate its current revenue at around $6 million annually. And Winamp still has an estimated user base of millions worldwide, a small fraction of which live in the United States. All of that appears to be water under the bridge now.
“There’s no reason that Winamp couldn’t be in the position that iTunes is in today if not for a few layers of mismanagement by AOL that started immediately upon acquisition,” Rob Lord, the first hire and first general manager of Winamp, told Ars in 2012.
As we bid goodbye, here are the last official download links:
Goodbye, old friend.
The weekend has been pretty interesting. I saw rebounds regarding Google and its shenanigans all across social networks and the Internet in general, and then woke up this morning to read more in print. Led to some light thinking on the matter, and I tried breaking these thoughts into three distinct and debatable trends that I have noticed about the BigO.
One champion for your business
On Saturday, Steve Rubel interviewed Jeff Jarvis’ about his new book, What Would Google Do? In the book, Jarvis breaks down Google’s practices into 12 distinct rules and then applies them to aging industries like media and advertising. Denuo/Publicis’s Rishad Tobaccowala points out how Google served an entirely new population of advertisers who didn’t have agencies and that enabled it to set new rules. Google sells performance instead of scarcity (a lesson the rest of media must learn in this post-scarcity economy). Because it rewards relevance, it encourages better, more effective advertising.
One number in your life
I picked up today’s newspaper and there’s Google again with its mega plans to unify the masses. Launched on March 5th, Google Voice is all set to revolutionize telephones.It unifies your phone numbers, transcribes your voice mail, blocks telemarketers and elevates text messages to first-class communication citizens. And that’s just the warm-up. Google Voice began life in 2005 as something called GrandCentral. It was, in its own way, revolutionary. More on it here.
One fellow to help you out on the web
If search wiki wasn’t enough, Google now has made available the “preferred site” option to all its users. The service allows users to overweight certain web sites in the search engine result pages. Once you sign up, Google recommends pages from your history that you tend to visit when searching. You have the option to make these sites (or any other) a preferred destination.
Without even getting into the whole business/ SEO/ SEM discussion, I can only hope that you can turn it off – Half the fun about search is the fact that you can find the “unexpected” and stuff you haven’t seen before. I mean what is “search”, if you know what you’re gonna get?
One person who knows you better than you yourself!
So you worried just about how your search data was painting a DNA of who you are? Google released 11 software applications for mobile phones that spell a fundamental change in our lives. Among the applications were functions such as text messaging, web browsing, a diary, Orkut – the company’s social networking offering – and Latitude, a GPS-based service that tracks you wherever you go. Innocent enough, perhaps. But combined they would allow Google to know what you are doing all of the time. A truly Orwellian development that has been described by privacy campaigners as “a catastrophic corruption of consent”.
Far-fetched? Not at all. The mobile phone industry has for years seen the potential for a rich market to develop in location-based services if only it could get its customers to agree. Google, on the other hand, has decided to take advantage of that market and it has sought to do so by appearing to be helpful. The rationale is simple – offer a service for free and the customer will not notice that they have given a company the right to know where they are at any time.
So now – considering the above, what do you think?
Its painful to see just how some myopic online marketers in India have shortchanged the medium.
In India, its been an uphill, albeit fun journey to convince traditional marketers to realize the online potential. Why even debate the fact that its simpler for most marketing managers to go along with traditional – considering they grew up with it and hey, they are assessed internally for stuff they do for a billion Indians…not the extra 0.3 above that eh? Hmm. Sobering thought.
Now instead of building the online story, the charisma, the wow and really, capitalizing on its niche value as the preferred medium of the “classes” – the early onliners tried making a quick buck and rep by exploiting the ultimate clincher – performance – a bit early in the game. All because, no marketer was paying attention to their incessant whine otherwise, and maybe they weren’t too good any other which way.
So, the whole “only a person clicks” was misconstrued into this magical sounding “direct” and “personal” story and sold in the name of “CPL” – effectively screwing up not just the user experience that was now inundated with ads, but also leading to malpractices like click frauds that cheated the brands.
All this done to a medium that is truly personal, and in a space where humans actually spend time with themselves.
Why advertise when you can talk here? Why hurry when we can build relationships? For once we have the opportunity to truly realize terms like CRM, Loyalty, Preference and desires like love. Let’s not screw it up any further, shall we?
And to the CPL media planners – hell, they are shaking the Wii now..go measure that! 😀
Welcome Mr. Obama…it has been a long wait!
Log on to IRCTC
Book a ticket.
Here’s the latest from our deal ol’ Delhi Transport Corporation, or more correctly, the Delhi Integrated Multi-Modal Transit System Ltd.:
After going the digital way with on-board GPS, the DIMTS fellows have now gone a step further by creating an Online Bus Information System that will help Delhi citizens plan their bus journeys, effectively cutting the wait-time at bus-stops to a minimal.
Citizens can now track buses on Delhi roads in real time though DIMTS’ “Online Bus Information System”. Both AC and Non-AC buses plying on selected BRT routes and all the AC buses on different routes in Delhi can be tracked using this system. Rest assured, it won’t be long before the system is extended to ALL the routes & buses!
Click here to View Route-wise Expected Time of Arrival of Buses on Delhi Map (Google Map Integration!)
Click here to View the location of Buses on GIS Map of Delhi (Roll-over mouse on each stop. Green pointers are buses (incl registration numbers for ID)
This is awesome stuff..and an example for others!
More info can be found on the DIMTS website!
Mumbai suffered one of its worst terror nightmares these last 3 days when armed terrorists took over strategic spots in Mumbai, leading to a bloodshed yet unparalleled in its gruesomeness.
While the terror attacks received worldwide media coverage, it was no less covered extensively by citizen journalists and common people who used a host of digital mediums to add to the story. Internet, and new media tools, came on the forefront as reliable tools to track the terror drama.
A wikipedia page was constantly updated by vigilant users, providing a single point of reference.
Many twitter feeds contributed to real-time reporting & status update, which were utilzed heavily by the administration, media as well as citizens to get regular updates as well as channelize real-time help.
Post the attacks, these feeds have become the buzz-ground for discussions, opinions and to plan next steps to solve the problem at its roots.
A google maps page also became a ready reference guide, especially for people outside India to get a real-life perspective of where and how things were happening.
Over 2000 videos have flooded youtube post the attacks.
Thanks to Sean, I just caught this on youtube..
Goes on as an attempt to say what money can’t buy…but halfway through the video, just what all it can really!
Great work Bill. You wont be missed much, however.