Prison Break is a popular TV show, and the makers recently ran an interesting campaign to promote it in New Zealand.

Colenso BBDO, Auckland advertised prison break by placing special bars of soap in public restrooms all over new Zealand. On one side there was a key-imprint, and on the other the shows details.

Photographer: Stephen Roke
Creative Director: Steve Cochran
Copywriter & Art Director team: Jonathan McMahon and Lisa Fedyszyn
Agency Producer: Jo Kouvaris
Account Director: Katrina Ingham
Account Manager: Lucy Pilkington