[download id="undefined"][download id="undefined"]Life is a search, quite metaphorically so, but it now pays!

It would be quite interesting to know how will Bill Gates still earn pots of money by offering cash- back rebates to its search engine customers. [download id="null"] Microsoft in a tardy aggressive move has launched Live Search in competition to Google.
This launch, said Microsoft Chairman Bill Gates, is a way of “simplifying the tasks and rewarding the consumers and advertisers for their engagement in a major way.”

In essence, Microsoft wants to incentivise users of Live Search. As you key in a search, the Live Search tool gives you a list of list of prices with “compare prices” button and cash- back rebates associated with the search. This is applicable on commerce- centric seraches.Marketers determine how much they’re willing to pay to acquire a buyer for a particular product and pay Microsoft that fee only when someone makes a purchase. But instead of pocketing that money, Microsoft offers it back to users in the form of a rebate.
Clever, considering Return of investment as the ultimate marketer’s manna.

Go experience it Live here