given Apple’s habit of creating a bang, the latest gossip doing the rounds is the launch of iPhone 2.0. Forget about company sponsored leaks, the way apple news spreads, and conclusions derived, is all pure marketing genius. And it’s all go to do with the product’s hype value – and the obsession apple fans have for the brand.  Read more to understand the madness:

Reasons why Apple iPhone will be launched on 15th June:

1. Apple 24-hr store closed on May 29th on account of a commercial shoot. The only two times the store was shut previously was when the iPhone and OS X Leopard were launched.

2. AT&T sent all retail sales employees a no-vacation blackout memo between June 15 and July 15. Being the only carrier for iPhone 2.0, the assumption is valid that its all thanks to the launch. The same thing happened when iPhone was originally launched.

3. This is the weirdest. Fortune published a report on a major spike in Ocean Containers labeled "electric computers" by Apple. This is direclty being refered to the 3G-enabled iPhone 2.0 that has apparently been shipped from Apple’s two major Asian suppliers!

Compared to all other brands who love to leak stories, in Apple’s case, the non-leak formula seems to be the most effective!

Stay glued to your PC on the 15th! Love it or hate it, you want to know what’s next as far as Apple is concerned!