Marketing Masala for the Digital Age
4 Jul
Intel has completely revamped its initiative for the Indian youth, with the launch of Intel Youth Network (youth.intel.com)
Targeted at the tech-focused youth, the community focuses not only on technology, but also features information on exciting career options and some interesting on-site games to engage the audience. The youth Network is a one-stop shop for the youth to find interesting & relevant information, understand computing-related technologies, refer friends to win rewards, participate in exciting games & contests and a lot more.
The network also offers an innovative web-based referral scheme, wherein members can pass on PC-sales leads that they may come across within their peer group/friends/family to GID’s (Genuine Intel Dealers) and earn exciting rewards upon closure! This in our opinion is one learn & earn program that is relevant, exciting and can be utilized with minimum fuss!
Bigger plans are afoot to make the website even more relevant & focused in the coming days.
Solutions|Digitas designed the new look and feel and worked with Intel in bringing in content partners. They also are managing the website and will be responsible for future updates, promotions et al. Solutions|Digitas’s involvement is not just limited to the online aspect of the program. They are also actively managing all on-ground promotions including those at colleges, malls & multiplexes.
You can join the network here!
2 Responses for "The new-look Intel Youth Network is live!"
[...] – bookmarked by 2 members originally found by felsberg36 on 2008-08-26 The new-look Intel Youth Network is live! http://www.masaladigital.com/2008/07/04/the-new-look-intel-youth-network-is-live/ – bookmarked by [...]
I don\’t normally leave comments… but I really enjoyed your post! I will be leaving a link back here in my blogroll! Thanks!
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