Here’s the deal as I see it with Google..

These guys have taken the idea of “disruption” to an all-time high…having turned it now into a web-statement of sorts.

First it was gmail…launched in a market where hotmail & yahoo were kings, usa.net had gone paid, rediffs of the world were trying hard to get attention….basically a very crowded & highly competitive market. So google walks in & “disrupts” the proceedings – 1GB mailbox, by invite only.

2 propositions that turned cult in 5 minutes…EVERYONE wanted one, EVERYONE wanted to have those invites to give out..

So email was great, beating IM was next to impossible, with nearly ALL of us active on either Hotmail or Yahoo messengers. The solution – Disruption again.

Suddenly IM was on email…made sense, didn’t it? You logged in to check mail and logged in your IM around the same time..by combining the two, gmail made Internet communication one seamless experience, and NOBODY has been able to replicate that! And then they even went voice – along with the two other biggies, but essentially kept up with the user experience expectations.

Oh and then there are these 1000s of other benefits – POP access (yahoo pay attention..msn burnt their hands), easy UI..all that & more, that basically started settings standards.

Finally, they have probably put a huge big nail in everyone else’s coffin (not the last one I presume) by going video (MSN/Skype had it)…within Gmail..disruption all over again. And great timing too, considering webcams cave become standard pre-installed accessories only recently!

It makes sense to visit the church of google, I say!