Marketing Masala for the Digital Age
30 Nov
Mumbai suffered one of its worst terror nightmares these last 3 days when armed terrorists took over strategic spots in Mumbai, leading to a bloodshed yet unparalleled in its gruesomeness.
While the terror attacks received worldwide media coverage, it was no less covered extensively by citizen journalists and common people who used a host of digital mediums to add to the story. Internet, and new media tools, came on the forefront as reliable tools to track the terror drama.
A wikipedia page was constantly updated by vigilant users, providing a single point of reference.
Many twitter feeds contributed to real-time reporting & status update, which were utilzed heavily by the administration, media as well as citizens to get regular updates as well as channelize real-time help.
Twitter-fed list of useful local numbers
Post the attacks, these feeds have become the buzz-ground for discussions, opinions and to plan next steps to solve the problem at its roots.
A google maps page also became a ready reference guide, especially for people outside India to get a real-life perspective of where and how things were happening.
Vinu’s photostream was picked up by Fox News & CNN as well as multiple channels to provide real-time updates on all that was happening.
Over 2000 videos have flooded youtube post the attacks.
The MumbaiHelp blog has updated lists of all relevant helpline numbers as well.
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