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Archive for the ‘Awareness’ Category

Mumbai Terror and the role of new media

Mumbai suffered one of its worst terror nightmares these last 3 days when armed terrorists took over strategic spots in Mumbai, leading to a bloodshed yet unparalleled in its gruesomeness.

While the terror attacks received worldwide media coverage, it was no less covered extensively by citizen journalists and common people who used a host of digital mediums to add to the story. Internet, and new media tools, came on the forefront as reliable tools to track the terror drama.

wiki_mumbaiA wikipedia page was constantly updated by vigilant users, providing a single point of reference.

Many twitter feeds contributed to real-time reporting & status update, which were utilzed heavily by the administration, media as well as citizens to get regular updates as well as channelize real-time help.

image

Twitter feed for Mumbai

Twitter-fed list of useful local numbers

Post the attacks, these feeds have become the buzz-ground for discussions, opinions and to plan next steps to solve the problem at its roots.

image A google maps page also became a ready reference guide, especially for people outside India to get a real-life perspective of where and how things were happening.

image Vinu’s photostream was picked up by Fox News & CNN as well as multiple channels to provide real-time updates on all that was happening.

image Over 2000 videos have flooded youtube post the attacks.

image The MumbaiHelp blog has updated lists of all relevant helpline numbers as well.

30% of Leisure time being spent Online: TNS

via audiencematters

A TNS global survey entitled Digital
World, Digital Life, probing online behaviours and perspectives shows
that, on average, people across the 16 countries surveyed are spending
close to a third (30%) of their leisure time online.

It appears we like our 30% digital time regardless of how much free
time we have.

Digital World, Digital Life found that respondents with
up to 2 hours leisure time each week day, spent the same proportion of
their leisure time online as respondents who had between 7 and 8 hours
of leisure time on a week day.  This means there is no direct link
between the amount of leisure time we have and how much of it we spend
online.

What are the top 5 activities that people undertake while online?
TNS asked people to identify a range of activities in the month before
they took the survey.

A total of 81% had used a search engine to find
information; 76% had looked up the news; 74% had used online banking;
65% had looked up the weather; and 63% had researched a product or
service before buying it. These activities are all inherently very
practical.

The highest ranking classic leisure activity – “watching a
video clip” – only came in at number 8, with half (51%) saying they had
done this in the past month. Another leisure activity – “listening to
an audio clip” – came in at number 10 (44%).

Arno Hummerston, Managing Director, TNS Global Interactive, said:
“If our leisure time is so precious, then why do we on average spend
almost a third of it using the internet? We believe it is because we
are making more efficient use of our valuable time, specifically by
using the internet – thereby allowing us to fit more into our lives.
Being online helps people fulfil certain tasks and activities quickly
and efficiently. By spending productive time online, we are actually
making more time for leisure. With more social and entertainment
activities available online, it is also easy to understand why our
lives are becoming more digital.”

Who and where are the most avid onliners in the world? Younger
people under 25, as might be expected, are seriously engaged with
online life. The under 25s surveyed in the report say they spend well
over a third (36%) of their time online. On average, Chinese
respondents under 25 spend half (50%) of their leisure time online.

If the world is to take its lead from Japan and Korea – countries
that are seen as being innovative and pioneering in the online world –
then we can expect to spend even more time online. In those countries,
respondents say they currently spend on average around two-fifths of
their leisure time online.

There are particular groups of people that are more avid users of
the internet than others. For example, across the 16 countries
surveyed:

students spend 39% of their time online.

US Housewives spend 38% of
their leisure time online while in the UK, this was even more pronounced
with almost half (47%) of housewives spending their leisure
time online.This might be explained by the rapid expansion of online
food shopping, particularly in the UK where online shopping expenditure
in general now tops £1 billion per month (Source: Mintel 2008).

The Digital World, Digital Life survey also underlined that mobile
handsets are frequently used to connect to the internet.

Worldwide, 1
in 10 respondents surveyed say they connect to the internet once a day
via mobile handsets. But Asia’s adoption trends imply significant
growth prospects. Among the Japanese and Chinese respondents to the
survey, for example, over a quarter of people access the internet over
mobile connections at this once-a-day frequency.

3G vs VoIP?

Just a thought – if India keeps waiting for 3G…next auction date for spectrums is in Jan sometime it seems…will VoIP take over video calls, the prize 3G candidate for business?

Telcos have long looked at video calls as the prime motivator for expensive 3G subscriptions, and handset manufacturers have kept pace with ensuring availability of video-call enabled handsets.

So probably they wont pull out, but does it make sense for telcos to pay such huge spectrum fees when available 2.5G/EDGE Internet is good enough for video & voice VoIP?

Google’s 10^100 Project

As Google turns 10 they celebrate with an attempt to make a difference.They have officially announced the launch of the Google Project 10^100, on the Google blog.

Here is what they have to say:

To mark our 10th birthday and celebrate the spirit of our users and the web, we’re launching Project 10^100 (that’s “ten to the hundredth”) a call for ideas that could help as many people as possible, and a program to bring the best of those ideas to life. CNN will be covering this project, including profiles of ideas and the people who submit them from around the world. For a deeper look, follow along at Impact Your World.

During the next three months, the Internet search company will solicit world-changing ideas from anyone, anywhere, no matter the size or scope and will reward the top five ideas with $10 million to see their projects come to life. Google will select the 100 best ideas before having the public vote for the top 20 semifinalists in late January. Five finalists will split the $10 million, which Google will give to them to help get their projects off the ground.

Watch the video:

The categories for entry seem to be primarily humanitarian aid innovations, including things like water solutions for rural villages in developing countries, and solutions for bringing wireless internet to disconnected rural areas.

If you have ideas that you feel can help make a difference to the world, now is your time to act.

John Roach
for National Geographic News

September 12, 2008

A multibillion-dollar atom smasher on the Franco-Swiss border may help scientists treat diseases, improve the Internet, and open the door to travel through extra dimensions, according to physicists.The first half of the inner tracker barrel for the Compact Muon Spectrometer, an experimental device at the Large Hadron Collider, is seen in an undated image. In addition to solving big mysteries of the universe, the massive atom smasher—which was "turned on" September 10, 2008—may help treat disease, improve the Internet, and open the door to faster-then-light travel, scientists say.
On Wednesday scientists cheered and champagne flowed as the first beam of protons lapped around the Large Hadron Collider’s (LHC) 17-mile (27-kilometer) underground tunnel at the European Organization for Nuclear Research.
The collider, the world’s largest particle accelerator, was designed to solve big mysteries in science, such as the nature of dark matter and what the universe was like just after the big bang.
The massive machine could also lead to medical and technological advances, some experts argue.
Such potential breakthroughs are often an “ancillary benefit” of big science projects like the LHC, said Lawrence Krauss, a theoretical physicist and author at Arizona State University in Tempe.
Still, Krauss said, these benefits are a misguided way to justify building the atom smasher.
“It’s like trying to argue that manned space missions were useful for Tang,” he said, referring to the powdered drink mix popularized in U.S. households by NASA in the 1960s.
“Our job as scientists is to explain that these esoteric things [such as dark matter] are not completely unrelated to humanity,” he added. “Ultimately, we address the questions of how we got here and what we’re made of.”
Already Providing Benefits
In the months ahead, scientists will use the LHC to ramp up opposing proton beams to nearly light speed and smash particles together, breaking them into smaller components.
Monstrous detectors will pore through the detritus, helping scientists examine the conditions of the very early universe.
The computer network set up to process the mountains of data generated by each collision is already inspiring spin-offs, noted Andy Parker, a professor of high energy physics at Cambridge University in the United Kingdom, who helped design the grid system.
Parker is also involved with a Cambridge-based company that is using the grid technology, which links together thousands of computers, to better index images on the Internet.
Such a system determines the task to be done, the processing power required, checks for availability, sends the task out, gets it done, and ships it back to the scientist—all while the person sits at a desk.
“I don’t have to do anything to achieve [all] that,” Parker said.
Technologies developed for earlier atom smashers—such as the Relativistic Heavy Ion Collider that booted up in New York in 2000 and the Fermilab Tevatron started in 1987 in Illinois—are today ingrained in mainstream society, Parker noted.
Positron emission tomography (PET) scans, for example, are common at most major hospitals to make images of the insides of patients’ bodies, often to look for cancerous tumors.
The technique stems from general studies of antimatter and the use of particle detectors, Parker said.
And more medical professionals are turning to proton beams similar to those used in the LHC to blast away tumors deep inside bodies.
“What you can do there is send a beam of protons into the patient, which does essentially no damage at all to the tissues on the way in,” Parker explained.
“All the damage is done at the point where the protons stop. And by tuning the energy of the protons, you can make them stop inside the tumor.”
As scientists working with the LHC learn to better focus and control proton beams, the improvements will likely trickle down to the medical profession, he added.
Faster Than Light
Future spin-offs from the LHC are less certain.
“We don’t know what we’re going to find out,” Parker said.
Though admittedly far-fetched, one sexy idea is that the LHC may find extra dimensions of space/time. If so, the discovery could open the door to technologies that allow people to travel faster than the speed of light.
In a sense, Parker explained, scientists may discover an ability to move chunks of space-time from one place to another through those extra dimensions, effectively bypassing the known laws of physics.
“If you went to the 23rd century and there were people flying around faster than the speed of light, you would say, What is it you found out that enabled you to do this?” Parker said.
“And the answer might be, It all started when we discovered there were these extra dimensions.”
Krauss, of Arizona State University, said that even without such advances, curiosity-driven research is fundamental to maintaining our current standard of living for generations into the future.
“It will help create innovation and enhance the economic future of our children in ways that we don’t know,” he said, adding that the chance to work with machines such as the LHC often attracts students to the sciences.
Krauss added that the big science questions being probed with the LHC are also personally relevant and practical for all members of society.
He explained that just as people are made of stardust, the origins of those particles in stardust stretch back to the beginning of the universe.
“If it all works out, you’ll get a better understanding of what you’re doing here,” he said. “And, to me, that is the greatest benefit of science.”

Ad dictionary..an adrant by Adland!

 

Originally submitted by Dabitch. Some mods added!

The advertising dictionary is useful for both adn00bs and adknowing and everyone in between.
Note: this ad dictionary was hosted in another place where you could add words before our redesign, created in 2001. I figure I’d simply repost it as a regular blog post now since submissions declined.
AstroTurf Marketing: Astroturf marketing is what you do when you post anything in a very (very!) popular blog and/or community blog simply to spread the word, like how great Pepsi Blue is, or how you like Terry Tate the office linebacker (with links) or whatever else you want to go ‘viral’.
See also Astroturf – From Disinfopedia, the encyclopedia of propaganda. :”Senator Lloyd Bentsen, himself a long-time Washington and Wall Street insider, is credited with coining the term “astroturf lobbying”.” In other words, astroturf began in the political arena and seeped out to the consumer arena…

Account Consecutive: These AE’s use the same dang plan and media mix for each and every one of their clients, no matter if they’re a small skateboard manufacturer or a national supplemental health insurance group for senior citizens. Also known as Coasters.

(an) Add: To add is what you learned in early math class, as in 2+2=5. It’s also how dyslexic copywriters and people who do not work in advertising thinks one spells “ad” as in “advert”. Well, it’s wrong, just to clear that up. Besides, in advertising we think 1+1=3, so you really shouldn’t be talking math with us. 😉

Adland: this is common term for this website, including the subsites/subsections such as Badland, the Commercial Archive, the adforums and so on. We’ve called it that since 1996 and old habits die hard. I should know, I still smoke.

Adgrunt: I coined the expression here as a way to describe the audience that arrives, we are the sick twisted souls that use the remote control in order to find the commercials, rather than avoid them.

Borelancer: A freelance creative who spends his or her entire time talking about who they’ve worked with, what they’ve learned and how you could use it to become better at your job.

Blogaganda: Exactly what you think it is, propaganda in blogs or blogs created specifically in order to spew propaganda. Term coined here 2004

Buzzard: You know this type – uses “utilize” instead of “use,” “proactive” in every other sentence, etc. Matter of fact, this type of person is so into it that they can use “paradigm” as a noun, verb and/or adjective.

Choppywriter: A jerkwad (usually a part-owner of the agency) who spends mebbe half a minute pretending to think deeply about a client, writes down three or four random words* on a piece of paper, and hands it down for somebody else to try and flesh it out into an actual concept – and of course takes full credit for the concept if the underlings actually develop anything from it.
*examples of word chop clusters…. “peanut, breasts, green, hair,” “boxers, hat, bananas, awning,” or “mutton, gremlin, ointment, eraser.”

Copy Wanker (Courtesy I am kidding.Really.) – the writer who sneaks sexual innuendo into anything including ads for laundry detergents, prescription drugs and disposable nappies with the motto “sex sells”.

Copywronger: An account manager who insists on telling people his or her embarrassingly bad copy ideas. See also Management Copywriter.

Clue by Four: unknown origin : something you’d like to smack a certain mediabuyer – who bought Mercedes newspaper ad space in conjunction with Princess Di’s death being reported – over the head with.

Creative Departed (Courtesy mochazina): a CD who is rumored to once have been creative but these days rides firmly on the shoulders of the creative department.

Demi-production head: A senior producer who refuses to be on the set before noon

Donuts: donuts – a prefab tv shell with the same ol’ beginning and end where you plop whatever the current promo is in the middle and call it a day. Completely forgettable lazy crap.

Do a Mahir: The Mahir phenomenon, aptly described in this article [salon], immediatly spawned a million “viral” Internet campaigns trying to ride a similar wave of “pass it on” hype. “Doing a Mahir” is to in essence, build a page equally naivly funny as Mahir’s, or in other closely related traits try to harness the same morbid curiosity of internet viewers. In other words, this is now the officially oldest viral advertising tactic, on par with traditional ad cliché propositions like “for all your [roast beef] needs.”
This is not to be confused with another type of “viral” campaign , which could be anything from the “use hotmail now” link at the bottom of each one of your sent hotmails, to a site that offers elaborate Ecards that you send your friends in order for the site to get traffic, to sneaky places like Ecrush that send out “someone has a crush on you” and make you type in a large amounts of friends real emails before they reveal who it is, if it even is anybody but their own email-harvesting machine…

Dupliclaims: it’s the word Tim cheif sloganmaven (r.i.p.) from adslogans.co.uk invented to describe Badland lookalike ads. The word stuck.

Endline : see strapline.

Fart Director: A staff designer who’s managed to parlay the last 12 years of a burnt-out career shuffling from design firm to design firm doing nothing but bitch about the coffee and the bathrooms and how the clients will NEVER PAY FOR A SHOOT AROUND HERE!

Friday: It’s not casual in adland. Friday is pink slip day. [friday is also silly link day on adlist.]

Hoaz: A hoax-person purposely designed in order to get net-wide and/or pressattention.
The press [legit] attention can be it’s only goal, the more elaborate one use the pressattention to flog a product. See examples such as Netochka Nezvanova [salon article link]. Bot? Person? Artgang? Software engineer? Troll?.
Expression coined to separate an elaborate Hoax-person/entity on the net from an elaborate Troll on the net with which a Hoaz shares many traits.

Hoarse Whisperer: An executive who read the intro to one of those body language books and speed-read through the rest, who now makes an ass of himself in every meeting with overexaggerated winks, eyebrow wiggles, staredowns, hand and arm gestures, and intentional intrusion of personal zones to display how “alpha” he is.

Junior Assistant Account Coordinator Planner Executive: Gopher

Layout – never an idea: The layout itself can do most of the ideas job, where it is placed, how it looks communicates more than its given credit. But a layout is not an idea. Stating “I used blurry fonts first – they nicked my idea!“, is better said as: “I used blurry fonts first – they nicked my design style“.
If blurred out fonts are used in order to communicate the need for new glasses and a visit to the optrician, the fonts are expressing the idea, but blurry fonts on their own aren’t an idea.
Otherwise, a layout carries the idea but it is never the idea on it’s own.

Viral ad (related to Mahir, umbrella-term.): When first coined – Steve Jurvetson and Tim Draper are credited with the term Viral Marketing in 1997 – the phrase “viral” was anything from those little sigfiles at the bottom of a hotmail mail to any other “wildfire” word of mouth.
These days the term Viral is more often used in regards to actual commercials that spread like wildfire across the web, some agencies make “made for web only” commercials specifically. Anything too raunchy, sexy or anything that was “banned from TV” (has the potential of becoming a viral film. Viral sites are the best way of promoting them, a great example was the Fanta Shokata website which allowed punters to create their own films and spread them to friends – thus both allowing users to create a film and email their friends.
Famous film examples: Lee & Rubberburner leaked films on the net via “Losers.org”and for us adgrunts Truth In Advertising tickled our funnbone extra much, both in 2000. Fred & Farid’s Xbox “champagne” 2002, Monster spoof “when I grow up” 2002, Ford Ka cat decapitation in 2004, the BIG ad and suicide vw bomber ad by Lee & Dan, 2005 – just to name a few.

Master Bait: An older suit with a once notable past in a certain industry who is hired and paraded around to increase the chances of successfully wooing a client in that same industry. Unfortunately, the wooing fails, so the agency is stuck with a disinterested, expensive and grizzled grumpbucket until the contract runs out.

Plannager : An account manager who really wanted to be a planner and who is constantly trying to prove that he or she would make a good one.

Posse Galore: When an agency principal goes on a long distance trip to meet with a potential client who happens to be male, there’s usually at least two from this group, typically female, young and attractive, who find out that their experience is required to make the visitation go smoothly as well as ensure success. Oh, and they have to giggle on cue and only speak when spoken to.

ROI???: Return Of Investment. Numbers for the number chrunching guys. DM – that is, Direct Marketing – are the media fellows that have the best track record in proving their ROI – they know exactly who they mailed and how many responded after all.

Rounder: Primary responsibility is taking the edgy elements out of an ad that make the account executive and/or client and/or focus group uncomfortable.

Sarchasm: – The gulf between the author of sarcasm and the recipient who doesn’t get it. Some people reckon we’re overly hash with our opinions here, but relax, it’s only advertising….

Senior Guinea Pig: The poor soul whose first task in the morning is to test the brown office beverage and find out if the caffeinated swill is palatable.

Slogan : see Endline.

SpaSMS: expression coined here back on 2000 regarding the SMS advertising/marketing messages texted to mobile phones to more accurately describe them.

Spamvertise: Expression coined eons ago, frequently used by places such as Spamcop to describe unsolicited bulk email advertising. There is no real marketing or skill or actual “targeting” to a specific group at play when peoplespamvertise just a million pissed off people who soon desert their email addresses in the vain hope that a new one, might stay spam free. In Dabitch’s humble opinion, any marketing on the net not expressively asked for should be banned and the fuckwads responsible flogged in public. Many share it since the receiver actually pays the bill for these “ads” in form of wasted resources, wasted time, and more often that you’d think, phonebill costs or “account is over the limit” bills. As far as I know, this is the only form of advertising where the receiver pays to receive something they didn’t ask for. [So did the now illegal Fax ads, that wasted away millions of rolls of fax paper and tied up office faxes all night long, but the cost of paper is usually smaller.]

SPIM: Spam sent over instant messaging systems IM. Could be a bot that just spews a short “conversation” before telling you about a URL that you must visit – could be a cruder bot that just says “Hi” and then SPIMs you immediately. Worse, it could be a bot trying to trick you into downloading adware or a virus. In any case, it’s annoying.

Strapline: positioning statement.

SudS: Many ads around the world are simply dubbed to fit into a new market without much consideration for how different different markets actually are. Getting an “adaptation brief” usually means that you’ll be translating and dubbing a soap advert or washing powder commercial . Now you know what they mean when they say “I’m working on SudS all week.” It means they’re bored.

Tagline : see slogan.

Tart Director (courtesy caffeinegoddess): AD whose sole goal is to work with the hottest chicks possible and try to nail them too.

Wardrobe Wench: Primary duty of this stereotypically female staffer is, whenever a PLC (potentially lucrative client) is to be in the agency within the next day or two, to make sure (via email, voicemail, post-its, group meetings and one-on-ones) that every creative in the shop knows that they are supposed to wear clothes and underbritches that are clean, relatively inoffensive and in tolerably good condition (by executive standards) on that particular day. In case of failure, she has a stock of button-down shirts and pullovers embroidered with the agency name and/or logo to throw on the worst offenders at the last possible minute.

White space : White space does not communicate. But it sure is purdy.

Usage rights : Legal permission to reproduce copy, photos, logos or other intellectual property. Nobody understands this these days so everyone yells “fair use” at the top of their lungs instead.

Intel today launched its ambitious “Connected Indians” movement at The Taj Palace, New Delhi.

connected indians

Check out www.connectedindians.com!

The Connected Indians movement aims to be the catalyst for delivering the power of the Internet into the hands of a billion Indians. Intel states that its success will hinge on spirited public and private participation.

Over the next few months, Intel will mobilize people, resources & infrastructure to facilitate Internet adoption across India.

Over time, this collaboration will help build partnerships between people, Industries and stakeholders via a complete and connected ecosystem to accelerate the growth of Internet and its benefits to the society.

The Connected Indian web site is an innovation in itself wherein users can click on an interactive map to locate their co-ordinates, and then post their voice for an Internet-enabled India. Not only that, they can utilize the in-built feature to invite more of their friends and peers from their web contact lists to add in more numbers.

There is also an India Speaks section that highlights different areas where Internet is making a huge difference in the way people, processes, industries & services in India are progressing with the power of the Internet.

Intel is following up this movement on-ground with specially-designed “Net Yatras” wherein it will showcase Internet’s benefits to Indians using interactive tools & techniques.

This is one movement that has been designed with a specific cause in mind and Intel promises that for every 10,000 Connected Indians who register, the movement will donate a PC to selected government schools in rural areas.

Now that’s what we call a spirited initiative!

Know more about the movement here.

Join the movement here.

Join the Connected Indians Orkut Community here.

Intel’s partners in this venture include google, HCL, Zenith, Edurite, MAIT, BSNL, Reliance Communications, Tata Indicom, Acer, Intex, Novatium, Wipro, Asus, CII, e-zone, lenovo, NIIT, Tata Communications, Croma, NASSCOM etc.

It will be interesting to see the kind of products & services Intel will introduce to take this step further & forward. Here’s wishing Intel all the best for the initiative & hoping that more & more brands take such steps towards better propagation and acceptance of technology!

Knol by Google

Knol, A Forum, A Blog or Wikipedia… Well, the mighty Google has come up with another marvel. I can see that Google creates stuff that can help people, and earn while the products are free to use.

knol-logo

This time, Google created something, that they call “a unit of knowledge”. In words of Google, a knol is an authoritative article about a specific topic. In first look, it might appear as a simple Blog. Here you create articles as you do in Blogs, but they are consolidated as in Wiki. There can be contributors, collaborators and community members. You can edit, or just suggest an update. Moreover, you can have revisions. You can review Knols, post comments and reply to comments. So this makes it more like forums.

What’s in the box?

Here you will find topics like Heart Attack, AIDS, Prostate Cancer, Name Verification, Installing UBUNTU and millions more. But that’s not all, you can add your own Knol and enhance the knowledge base.

How Authentic is the content?

Knols are pieces of knowledge, written by authentic people from respective fields. Moreover, Google verifies members, so anything they post is genuine. Besides, people can flag your content or update it as in Wikipedia.

What else?

If you think that this is a nice initiative, then wait for more surprise. Google has linked AdSense to it. Google allows you to link any existing AdSense account or create a new one on the spot. Then you are given option to display ads on your article. You can chose it for all Knols you publish or on selective Knols.

But the part, that interests me most is License. Google Knols offer three license types.

    And did I mentioned Collaboration Model. They are giving three collaboration Models…

  • Open Collaboration model, where any signed in user may edit the Knol
  • Moderated Collaboration model, where any signed user may suggest edits to the knol, but these needs approval from an author before being published (Now here they take over Wikipedia)
  • Closed Collaboration model, where no outsider is allowed to play with your knowledge.

Still More…

You can import doc, xls, pdf, txt and other documents. You can have your profile page and there is still more to be explored…

Check out…

http://knol.google.com/

Photonic Integrated Circuit.

                     Photonic Integrated Circuit.

 

 

Overview

Scientists have developed what they claim is a small scratch on a piece of glass, which could make the internet nearly 100 times faster and give users unlimited, error-free access anywhere in the world. Lead researcher at the University of Sydney Ben Eggleton while making the announcement said, initial testing of the technology showed it was possible to achieve Internet speeds 60 times faster than the current Telstra network. But if developed further, the circuit could reach speeds 100 times faster, he added.

 

What is ‘The Scratch’ all about?

“The scratched glass we have developed is actually a Photonic Integrated Circuit. This circuit uses the ‘scratch’ as a guide or a switching path for information – kind of like when trains are switched from one track to another – except this switch takes only one picosecond to change tracks…this means that in one second the switch is turning on and off about one million times. We are talking about photonic technology that has terabit per second capacity, we [now] use electronics for switching and that has been okay, but as we move toward a more tech-savvy future there is a demand for instant Web gratification,” Eggleton said.The University of Sydney has developed the scratch in collaboration with the Technical University of Denmark and financial support from Australian Research Council.

 

How it works

The new device, called ‘scratch’, uses tiny scratches on a piece of glass to guide information along optical fibers rather than using electronics’ to do the same job.

Information travels through the internet coded through a series of light flashes which are generated by lasers.

These flashes are then converted into electrical signals which the computer uses to form what is seen on the screen. But there is only so much information the electrical components of a computer can deal with at any one time.

To get around this obstacle the researchers created a filtering device which uses tiny narrow lines to filter the light into 64 channels, delivering much more information in a way which doesn’t overload the electronics of the computer.

Scratch circuits would be installed where information is served from, such as on the computer of an internet service provider.

 

General view

 

According to the Centre for Ultra-high bandwidth Devices for Optical Systems (CUDOS) at the University’s School of Physics, the scratch will mean almost instantaneous, error-free and unlimited access to the Internet anywhere in the world. Eggleton said that up until now information has been moving at a slow rate, but optical fibers have a huge capacity to deliver more. The scientists have claimed that this ‘small scratch on a piece of glass’ is a critical building block and a fundamental advance on what is already out there.

David Britton, professor of physics at Glasgow University and a leading figure in the grid project, believes grid technologies “could revolutionize society…with this kind of computing power, future generations can collaborate and communicate in ways older people like me cannot even imagine,”

Conclusion.

The general opinion about the Photonic Integrated Circuit (PIC) is of a positive revolutionary turn in the world of internet. Networks that are potentially a hundred times faster than the already existing services without costing the consumer will positively change the face of the internet across the world.

. This ‘Scratch’ gives the world an opportunity to get a lot done in less then a second and can take business on the internet to sky rocketing levels, especially online marketing.

 

Resources

http://www.rediff.com/money/2008/jul/10net.htm

timesofindia.indiatimes.com/HealthSci/A_scratch_to_make_net_100_times_faster/articleshow/

www.techworld.com.au/article/252361/photonic_switching_beckons_100x_internet_speeds

www.news.com.au/perthnow/story/0,21598,23995523-948,00.html

www.usyd.edu.au/news/84.html?newsstoryid=2411

kooladda.wordpress.com/2008/07/12/a-scratch-to-make-net-100-times-faster

 

 

 

Lively

What is Lively?

Lively is a 3D virtual experience that is the newest addition to Google labs. It is available through a browser plugin for Firefox and Internet Explorer. It is Windows only for now. Lively does not feature one coherent world like Second Life but splits worlds up into different rooms. Lively was originally developed as a 20% project by Niniane Wang.

Google Lively is billed as a “chat experience” using avatars. Google says, “You’re about to embark on a chat experience in which you can communicate and express yourself using avatars in your very own space. Choose an avatar and use it to make friends and chat. Create rooms, decorate them to your liking, and make sure to invite your friends over.”
Choose a Google Lively room

What all does it offer
Lively runs completely in the browser and you use your Google account to log in and create your own avatars.

What all can you do on lively

Within the world, you can interact with other users, very much like you would do in Second Life. You can also watch YouTube clips on virtual TVs and share your own photos.

Users can choose from a number of preset animations for their characters, ranging from shaking hands with others, to applauding, crying, etc. By double clicking on certain items in the virtual world, users can also often activate some preset animations such as sitting down on a chair or jumping off a dive board.

Setting the plugin up and creating an avatar is a very simple process. Creating rooms, too, seems quite easy, as you can quickly import a number of templates to get started. Currently, all virtual items for Lively are for free, but chances are that Google will start charging for premium items in the future.

For now, the content in Lively is being created only by Google, though over time, they are planning to allow users to start creating their own content as well.

Rooms can be easily embedded into any webpage and worlds often launch with a basic skeleton of the room within just a few seconds.

Here’s how it works

Choose a Google Lively room

• From the Room List, click the title of the room you’d like to visit first.
• Use the tabs at the top of the page to sort rooms by most popular, most visitors, or newest.
• Once you’ve added friends or created a room, the My Rooms and Friends’ Rooms tabs will also be handy.

                     
Choose your Google Lively avatar

• Click My Avatar on the right sidebar.
• Click the avatar you like and choose Select Avatar (your avatar changes instantly).
• Once you’ve chosen the one you want, click the X to hide the menu.

 

Change your Google Lively avatar’s clothing

To change your outfit, check out the styles available in the wardrobe picker. Here’s how:

• Click My Wardrobe on the right sidebar to open your wardrobe.
• Browse or search the options in your wardrobe inventory and select items to wear. When you double-click an item, it’ll appear on your avatar instantly. You don’t have to close the window to find out if you like the look.

If you don’t like how something looks on your avatar, go back to your wardrobe, left-click on the item, and choose Remove Item.

If you want more wardrobe options, add new stuff to your inventory by o quickly change your entire outfit, click my avatar and choose I’m Feeling Lucky. You’ll see the new duds on your avatar instantly.

                        
Create your own Google Lively room

• Click new room and choose Create New Room to start the process.
• Look over each tab and choose what you want your room to look like, the permissions you want to grant visitors, and whether you’d like to play music in your room.

Conclusion

Lively lets you have the world available where you want it, rather than forcing you to go to a certain space. Or, as Google puts it: “It’s integrated with the Internet. It’s not an alternate destination. Our intention is to add to your existing life.”

 

Resources
http://www.readwriteweb.com/archives/lively_google_launches_virtual.php

http://www.elearnspace.org/blog/archives/003432.html
www.lively.com

http://googleblog.blogspot.com/2008/07/be-who-you-want-on-web-pages-you-visit.html

http://blog.searchenginewatch.com/blog/080708-181651

 

 

About MD

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