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Mumbai Terror and the role of new media

Mumbai suffered one of its worst terror nightmares these last 3 days when armed terrorists took over strategic spots in Mumbai, leading to a bloodshed yet unparalleled in its gruesomeness.

While the terror attacks received worldwide media coverage, it was no less covered extensively by citizen journalists and common people who used a host of digital mediums to add to the story. Internet, and new media tools, came on the forefront as reliable tools to track the terror drama.

wiki_mumbaiA wikipedia page was constantly updated by vigilant users, providing a single point of reference.

Many twitter feeds contributed to real-time reporting & status update, which were utilzed heavily by the administration, media as well as citizens to get regular updates as well as channelize real-time help.

image

Twitter feed for Mumbai

Twitter-fed list of useful local numbers

Post the attacks, these feeds have become the buzz-ground for discussions, opinions and to plan next steps to solve the problem at its roots.

image A google maps page also became a ready reference guide, especially for people outside India to get a real-life perspective of where and how things were happening.

image Vinu’s photostream was picked up by Fox News & CNN as well as multiple channels to provide real-time updates on all that was happening.

image Over 2000 videos have flooded youtube post the attacks.

image The MumbaiHelp blog has updated lists of all relevant helpline numbers as well.

Just what money can buy…

Thanks to Sean, I just caught this on youtube..

Goes on as an attempt to say what money can’t buy…but halfway through the video, just what all it can really!

Great work Bill. You wont be missed much, however.

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  • Filed under: Events, News, Videos
  • Next Up:BarcampDelhi5!

    BarCampDelhi5

    BarCampDelhi5

    BarCamp is an international network of user generated conferences — open, participatory workshop-events, whose content is provided by participants — often focusing on early-stage web applications, and related open source technologies, social protocols, and open data formats.

    BarCamp Delhi is proposed to be a camp where enthusiasts get together and discuss/ brain-storm/ share opinions/ information/ wisdom about anything. Be it Web Technologies, technology related trends, Mobiles, Hacking, Blogging, Vlogs, Social Media etc. that interests the people.

    When?

    11-12th October – Barcamp Delhi 5 has tentatively been decided to hold on these dates.

    Where?
    How to register & Volunteer?

    * Click on BCD5Campers to register yourself.

    * Barcamp is your event. Help this event by Volunteering in some or the other tasks: BCD5Volunteers

    Proposed Talks/ Sessions

    See the list of sessions planned and/or add your talks: BCD5Sessions
    IIT Delhi

    On the History of Barcamp, please read here.

    Digital or Die!

    Original article here: http://www.clickz.com/showPage.html?page=3630966

    Digital or Die

    By Rebecca Lieb, The ClickZ Network, Sep 26, 2008

    One of the most crammed, standing-room-only sessions at MIXX this week featured the media directors of top agencies, including Digitas, Mediaedge:cia, Neo@Ogilvy, and MindShare. As they talked targeting and how they were spending millions of media dollars for their respective rosters of blue-chip clients, online media trainer extraordinaire Leslie Laredo leaned over to whisper in my ear, “Not a single person on this panel is over 30.”

    Whether her observation is literally true is moot. The point is these senior agency executives are young, much younger than their typical counterparts on the traditional media side of the table.

    Why? Are old dogs so adverse to learning new tricks? Because certainly at MIXX, as well as at OMMA last week, bemoaning the digital talent gap was a cry that emerged early and often.

    It’s not just old-timers on the traditional agency side of the equation who are stubbornly resisting the shift to digital. It’s an issue across the media landscape. Their reluctance was perhaps somewhat understandable in the go-go ’90s and in the sober, austere, bleak era around 2002.

    But now?

    Still, I’m seeing traditional publishers cut back on digital endeavors (and digital staff) in a desperate and futile effort to sustain their flagging, dead-tree legacy brands. I’m seeing digital executives going to senior management with requests for back-end tools, such as content management systems and social media software, only to learn their corporate overlords have no idea what all that stuff is, much less what it’s actually used for or how it can benefit the business.

    And I’m seeing some of those print publications flatline. Friends who have been print journalists for decades are panicking in the face of cutbacks, early retirement, consolidation, and plain old extinction.

    But they’re not learning digital skills. A critic friend stays up nights over the fact his paper is due to shutter at month’s end. When I inquired about his online skills, he replied that even the most fundamental elements of a story, such as hyperlinks, were determined and executed by the online editor. He doesn’t know how to do any of that stuff.

    An entrepreneur behind an online publishing startup, meanwhile, recently posed a hypothetical question: “If you could hire a top journalist with 20 years’ traditional experience or someone fresh out of J-school who knew the Web cold, which person would you hire?”

    No contest. Hands down, I’d make the kid an offer.

    New media is becoming old hat. It’s a fact of life. OMMA and MIXX were packed, refreshingly, with new faces. I’m speaking next week at MIMA in Minneapolis, another sold-out interactive marketing event. Newfound interest in and support for digital advertising is heartening, yet there’s still an astonishing degree of pushback across the media industries.

    Across all industries and sectors, in fact. Veteran Web consultant and publisher Larry Chase related a story this week about rescuing a neighbor’s virus-infected hard drive (they’d let their virus protection software subscription expire). The relieved and chastised owner piped up that while they didn’t know much about virus protection, they had just learned how to create an e-mail attachment.

    Clinging to Luddism and deliberate blindness in the face of the digital revolution (no understatement there!) may have been cute 10 years ago. Today, it’s inexcusable.

    Those glib and somewhat arrogant aphorisms, such as “everything that can be digital will be,” have come to pass. In a climate buffeted by a tumultuous economy and tenuous job security, the advertising and media industries really have reached the point of go-digital-or-die.

    The question, of course, is how do you change attitudes? How can media professionals be made to understand and convinced to embrace digital media and Web literacy, e-mail accounts, and the occasional Amazon order? It’s disheartening to watch friends and colleagues lose jobs — as well as their future prospects — before they wake up to this no-longer-new reality.

    So what’s the answer? Some sort of digital Peace Corps? Community college courses? Should companies undertake in-house training initiatives?

    What are you doing? Because friends can no longer allow friends to remain digitally illiterate. Or is the media and advertising landscape going to have to undergo a Wall Street meltdown before people start to change?

    John Roach
    for National Geographic News

    September 12, 2008

    A multibillion-dollar atom smasher on the Franco-Swiss border may help scientists treat diseases, improve the Internet, and open the door to travel through extra dimensions, according to physicists.The first half of the inner tracker barrel for the Compact Muon Spectrometer, an experimental device at the Large Hadron Collider, is seen in an undated image. In addition to solving big mysteries of the universe, the massive atom smasher—which was "turned on" September 10, 2008—may help treat disease, improve the Internet, and open the door to faster-then-light travel, scientists say.
    On Wednesday scientists cheered and champagne flowed as the first beam of protons lapped around the Large Hadron Collider’s (LHC) 17-mile (27-kilometer) underground tunnel at the European Organization for Nuclear Research.
    The collider, the world’s largest particle accelerator, was designed to solve big mysteries in science, such as the nature of dark matter and what the universe was like just after the big bang.
    The massive machine could also lead to medical and technological advances, some experts argue.
    Such potential breakthroughs are often an “ancillary benefit” of big science projects like the LHC, said Lawrence Krauss, a theoretical physicist and author at Arizona State University in Tempe.
    Still, Krauss said, these benefits are a misguided way to justify building the atom smasher.
    “It’s like trying to argue that manned space missions were useful for Tang,” he said, referring to the powdered drink mix popularized in U.S. households by NASA in the 1960s.
    “Our job as scientists is to explain that these esoteric things [such as dark matter] are not completely unrelated to humanity,” he added. “Ultimately, we address the questions of how we got here and what we’re made of.”
    Already Providing Benefits
    In the months ahead, scientists will use the LHC to ramp up opposing proton beams to nearly light speed and smash particles together, breaking them into smaller components.
    Monstrous detectors will pore through the detritus, helping scientists examine the conditions of the very early universe.
    The computer network set up to process the mountains of data generated by each collision is already inspiring spin-offs, noted Andy Parker, a professor of high energy physics at Cambridge University in the United Kingdom, who helped design the grid system.
    Parker is also involved with a Cambridge-based company that is using the grid technology, which links together thousands of computers, to better index images on the Internet.
    Such a system determines the task to be done, the processing power required, checks for availability, sends the task out, gets it done, and ships it back to the scientist—all while the person sits at a desk.
    “I don’t have to do anything to achieve [all] that,” Parker said.
    Technologies developed for earlier atom smashers—such as the Relativistic Heavy Ion Collider that booted up in New York in 2000 and the Fermilab Tevatron started in 1987 in Illinois—are today ingrained in mainstream society, Parker noted.
    Positron emission tomography (PET) scans, for example, are common at most major hospitals to make images of the insides of patients’ bodies, often to look for cancerous tumors.
    The technique stems from general studies of antimatter and the use of particle detectors, Parker said.
    And more medical professionals are turning to proton beams similar to those used in the LHC to blast away tumors deep inside bodies.
    “What you can do there is send a beam of protons into the patient, which does essentially no damage at all to the tissues on the way in,” Parker explained.
    “All the damage is done at the point where the protons stop. And by tuning the energy of the protons, you can make them stop inside the tumor.”
    As scientists working with the LHC learn to better focus and control proton beams, the improvements will likely trickle down to the medical profession, he added.
    Faster Than Light
    Future spin-offs from the LHC are less certain.
    “We don’t know what we’re going to find out,” Parker said.
    Though admittedly far-fetched, one sexy idea is that the LHC may find extra dimensions of space/time. If so, the discovery could open the door to technologies that allow people to travel faster than the speed of light.
    In a sense, Parker explained, scientists may discover an ability to move chunks of space-time from one place to another through those extra dimensions, effectively bypassing the known laws of physics.
    “If you went to the 23rd century and there were people flying around faster than the speed of light, you would say, What is it you found out that enabled you to do this?” Parker said.
    “And the answer might be, It all started when we discovered there were these extra dimensions.”
    Krauss, of Arizona State University, said that even without such advances, curiosity-driven research is fundamental to maintaining our current standard of living for generations into the future.
    “It will help create innovation and enhance the economic future of our children in ways that we don’t know,” he said, adding that the chance to work with machines such as the LHC often attracts students to the sciences.
    Krauss added that the big science questions being probed with the LHC are also personally relevant and practical for all members of society.
    He explained that just as people are made of stardust, the origins of those particles in stardust stretch back to the beginning of the universe.
    “If it all works out, you’ll get a better understanding of what you’re doing here,” he said. “And, to me, that is the greatest benefit of science.”

    Intel today launched its ambitious “Connected Indians” movement at The Taj Palace, New Delhi.

    connected indians

    Check out www.connectedindians.com!

    The Connected Indians movement aims to be the catalyst for delivering the power of the Internet into the hands of a billion Indians. Intel states that its success will hinge on spirited public and private participation.

    Over the next few months, Intel will mobilize people, resources & infrastructure to facilitate Internet adoption across India.

    Over time, this collaboration will help build partnerships between people, Industries and stakeholders via a complete and connected ecosystem to accelerate the growth of Internet and its benefits to the society.

    The Connected Indian web site is an innovation in itself wherein users can click on an interactive map to locate their co-ordinates, and then post their voice for an Internet-enabled India. Not only that, they can utilize the in-built feature to invite more of their friends and peers from their web contact lists to add in more numbers.

    There is also an India Speaks section that highlights different areas where Internet is making a huge difference in the way people, processes, industries & services in India are progressing with the power of the Internet.

    Intel is following up this movement on-ground with specially-designed “Net Yatras” wherein it will showcase Internet’s benefits to Indians using interactive tools & techniques.

    This is one movement that has been designed with a specific cause in mind and Intel promises that for every 10,000 Connected Indians who register, the movement will donate a PC to selected government schools in rural areas.

    Now that’s what we call a spirited initiative!

    Know more about the movement here.

    Join the movement here.

    Join the Connected Indians Orkut Community here.

    Intel’s partners in this venture include google, HCL, Zenith, Edurite, MAIT, BSNL, Reliance Communications, Tata Indicom, Acer, Intex, Novatium, Wipro, Asus, CII, e-zone, lenovo, NIIT, Tata Communications, Croma, NASSCOM etc.

    It will be interesting to see the kind of products & services Intel will introduce to take this step further & forward. Here’s wishing Intel all the best for the initiative & hoping that more & more brands take such steps towards better propagation and acceptance of technology!

    Lively

    What is Lively?

    Lively is a 3D virtual experience that is the newest addition to Google labs. It is available through a browser plugin for Firefox and Internet Explorer. It is Windows only for now. Lively does not feature one coherent world like Second Life but splits worlds up into different rooms. Lively was originally developed as a 20% project by Niniane Wang.

    Google Lively is billed as a “chat experience” using avatars. Google says, “You’re about to embark on a chat experience in which you can communicate and express yourself using avatars in your very own space. Choose an avatar and use it to make friends and chat. Create rooms, decorate them to your liking, and make sure to invite your friends over.”
    Choose a Google Lively room

    What all does it offer
    Lively runs completely in the browser and you use your Google account to log in and create your own avatars.

    What all can you do on lively

    Within the world, you can interact with other users, very much like you would do in Second Life. You can also watch YouTube clips on virtual TVs and share your own photos.

    Users can choose from a number of preset animations for their characters, ranging from shaking hands with others, to applauding, crying, etc. By double clicking on certain items in the virtual world, users can also often activate some preset animations such as sitting down on a chair or jumping off a dive board.

    Setting the plugin up and creating an avatar is a very simple process. Creating rooms, too, seems quite easy, as you can quickly import a number of templates to get started. Currently, all virtual items for Lively are for free, but chances are that Google will start charging for premium items in the future.

    For now, the content in Lively is being created only by Google, though over time, they are planning to allow users to start creating their own content as well.

    Rooms can be easily embedded into any webpage and worlds often launch with a basic skeleton of the room within just a few seconds.

    Here’s how it works

    Choose a Google Lively room

    • From the Room List, click the title of the room you’d like to visit first.
    • Use the tabs at the top of the page to sort rooms by most popular, most visitors, or newest.
    • Once you’ve added friends or created a room, the My Rooms and Friends’ Rooms tabs will also be handy.

                         
    Choose your Google Lively avatar

    • Click My Avatar on the right sidebar.
    • Click the avatar you like and choose Select Avatar (your avatar changes instantly).
    • Once you’ve chosen the one you want, click the X to hide the menu.

     

    Change your Google Lively avatar’s clothing

    To change your outfit, check out the styles available in the wardrobe picker. Here’s how:

    • Click My Wardrobe on the right sidebar to open your wardrobe.
    • Browse or search the options in your wardrobe inventory and select items to wear. When you double-click an item, it’ll appear on your avatar instantly. You don’t have to close the window to find out if you like the look.

    If you don’t like how something looks on your avatar, go back to your wardrobe, left-click on the item, and choose Remove Item.

    If you want more wardrobe options, add new stuff to your inventory by o quickly change your entire outfit, click my avatar and choose I’m Feeling Lucky. You’ll see the new duds on your avatar instantly.

                            
    Create your own Google Lively room

    • Click new room and choose Create New Room to start the process.
    • Look over each tab and choose what you want your room to look like, the permissions you want to grant visitors, and whether you’d like to play music in your room.

    Conclusion

    Lively lets you have the world available where you want it, rather than forcing you to go to a certain space. Or, as Google puts it: “It’s integrated with the Internet. It’s not an alternate destination. Our intention is to add to your existing life.”

     

    Resources
    http://www.readwriteweb.com/archives/lively_google_launches_virtual.php

    http://www.elearnspace.org/blog/archives/003432.html
    www.lively.com

    http://googleblog.blogspot.com/2008/07/be-who-you-want-on-web-pages-you-visit.html

    http://blog.searchenginewatch.com/blog/080708-181651

     

     

    The Solutions|Digitas “We”deo!

    We created a short music video to showcase the India team at the Digitas Global Meet in Paris last month. The video titled “ Right Now @ Solutions Digitas”, is a inspired by Van Halen’s 1991 hit “Right Now”.
    You can view it right here!

    Concept, Script, Visualization, Direction & Presentation by: Nikhil Sarup (Squintedeye Media!).

    If you haven’t seen the original video, watch it here:

    iPhone 2.0 launch – the marketing hype

    given Apple’s habit of creating a bang, the latest gossip doing the rounds is the launch of iPhone 2.0. Forget about company sponsored leaks, the way apple news spreads, and conclusions derived, is all pure marketing genius. And it’s all go to do with the product’s hype value – and the obsession apple fans have for the brand.  Read more to understand the madness:

    Reasons why Apple iPhone will be launched on 15th June:

    1. Apple 24-hr store closed on May 29th on account of a commercial shoot. The only two times the store was shut previously was when the iPhone and OS X Leopard were launched.

    2. AT&T sent all retail sales employees a no-vacation blackout memo between June 15 and July 15. Being the only carrier for iPhone 2.0, the assumption is valid that its all thanks to the launch. The same thing happened when iPhone was originally launched.

    3. This is the weirdest. Fortune published a report on a major spike in Ocean Containers labeled "electric computers" by Apple. This is direclty being refered to the 3G-enabled iPhone 2.0 that has apparently been shipped from Apple’s two major Asian suppliers!

    Compared to all other brands who love to leak stories, in Apple’s case, the non-leak formula seems to be the most effective!

    Stay glued to your PC on the 15th! Love it or hate it, you want to know what’s next as far as Apple is concerned!

    Exercise of the day: Some jelly anyone?

    Jelly’s a casual work event where everyone’s invited. It’s for anyone who’d like to work alongside other creative people…catching like wildfire across the internet, this could be a new begining of sorts.

    Check it out..

    http://wiki.workatjelly.com/

    …and enlighten us!

    About MD

    Masala Digital is not just about Digital Marketing - it's about marketing in the digital age. The defining lines of marketing that segregated ATL, BTL & Digital hardly hold any water in the age of integrated marketing that assimilates effective practices across all available mediums to create truly integrated ideas. Masala Digital is the platform for sharing, collaborating and participating to add wings to these thoughts. You too can contribute..check out the "Contact Us" page for more information.