Masala Digital

Marketing Masala for the Digital Age

Archive for the ‘Integrated Marketing’ Category

How TV channels are using the web:

Andreas Roell of The ClickZ Network wrote the following piece on how TV channels are using web as an extension of their presence:

Ranjoy take note!

NBC

NBC has a dedicated page to showcase its mobile applications. Users can download ring tones, wallpaper, and games and subscribe to text alerts from their favorite shows. For example, fans of "The Apprentice" can get text updates and tips from The Donald himself. There are also options to upload video programming directly to mobile devices.

On the social media side, NBC has fan groups broken out by TV shows and organized according to programming schedules, which is a unique and user-friendly way to list social content. The site also has a calendar to track fan members’ birthdays. There are widgets available for download and embeddable video clips that can be added to any number of other social networking and bookmarking sites, such as Facebook, MySpace, and Twitter. As with all the network’s sites, users can watch full episodes of their favorite shows — some of which are available for download. This site has also made some of its classic programming, like "Battlestar Galactica" and "Miami Vice," available to the online audience.

CBS

CBS offers exclusive content on its site, creating a reason for its fan base to visit the site. On the home page, CBS tracks and links to the most popular video clips, giving users quick access to the most watched content. As on nbc.com, favorite syndicated CBS content is available without a subscription on site. Programming like "The Twilight Zone," "Star Trek," and "Beverly Hills 90210" are accessible to users. There are also show-specific message boards where users can vent about cliffhangers and plot twists, while interacting with fellow fans. On CBS Mobile, virtual personality Ashley highlights content on the different Web pages and walks users through the perks of subscribing to CBS’s mobile options.

ABC

Last but not least is ABC. One thing that puts ABC ahead of the pack: on its mobile page, users can select their cell phone providers and phone models to make certain the mobile applications will be compatible. Abc.com also has text alerts, ring tones, and games available for mobile download. There are widgets that users can upload to their phones, post on their desktops, or embed on their social networking pages. These widgets have links to video content and include a countdown timer synced with the next scheduled airing of a featured show.

Abc.com also has message boards where users can have virtual conversations with some of their favorite TV characters. And there’s a section dedicated to CGM (define) where users can post their own Academy Award acceptance speech or make predictions about what will happen on the next episode of "Lost."

To drive television viewers online, these networks have gotten creative with incentives that other Internet outlets are unable to provide, at least in one place. The key is to provide a mix of unique content, such as mobile applications, widgets, and Web-only programming, with full-length streaming video of current primetime and daytime TV shows. This way, broadcast networks can convert their broadcast viewers to online users.

Create your own mobile applications- Go Maemo

Maemo is a computer architecture platform built on desktop open source components. It is aimed at enabling applications and innovative technology for mobile handheld devices.

The platform is based on the GNU/Linux operating system and the GNOME desktop. Maemo brings developers an easy to use development environment. Its new, optimized, and evolving Hildon UI is customized for the screen size and usage typical for a touch screen enabled handheld device. The development platform is targeted at innovative developers and innovation houses developing applications and new technologies for the mobile space. Utilizing the maemo platform it is easy to mobilize existing desktop solutions. Maemo enables various business models on the top of the platform, including proprietary application distribution.

Maemo, first introduced in 2005, is one of the core platforms for Nokia’s high-end products. Today maemo is the basis of the OS used in a range of Wi-Fi enabled Internet Tablets. These miniature computer handsets are targeted at a high-tech, Internet savvy audience, including small business verticals. The Internet Tablet models on market are the Nokia N800 and the new Nokia N810. Maemo has reached a level of functionality to provide a full internet experience in pocket sized device – with an intuitive UI.

Nokia hosts the active open source maemo community (maemo.org) that exists around the platform, and is an active contributor in various projects. Here you can find a detailed description of the maemo platform architecture and the latest maemo 4.0 release, called Chinook.

OR go to the link to check out…nokia forum. also get a chance to win a free n-95

http://india.forum.nokia.com/

Tag Cloud

About MD

Masala Digital is not just about Digital Marketing - it's about marketing in the digital age. The defining lines of marketing that segregated ATL, BTL & Digital hardly hold any water in the age of integrated marketing that assimilates effective practices across all available mediums to create truly integrated ideas. Masala Digital is the platform for sharing, collaborating and participating to add wings to these thoughts. You too can contribute..check out the "Contact Us" page for more information.
Subscribe