Marketing Masala for the Digital Age
14 Nov
All boys & men working from home rejoice…and welcome aboard Gharkamai!
Started by a couple of Delhi dotcommers, Gharkamai is in beta as we speak, and aims at connecting businesses with business professionals as per need.
So if you are looking at home-based work, have an unexplored expertise, need extra income, then log on & create a profile. Similarly, if you need freelancers and project-centric professionals, it makes sense to look some people up over here.
2 reasons why the resource pool should be good here:
1. Home-based workers strive to deliver better, as a sense of entrepreneurship comes in, leading to better results
2. In these recession-led times, pink slipped folks can find solace here!
The only glitch – registration process is a bit long, and you need to submit a CV…painful. Hope the owners do something about that!
Check it out & do post a comment upon your experience…
14 Nov
Here’s the deal as I see it with Google..
These guys have taken the idea of “disruption” to an all-time high…having turned it now into a web-statement of sorts.
First it was gmail…launched in a market where hotmail & yahoo were kings, usa.net had gone paid, rediffs of the world were trying hard to get attention….basically a very crowded & highly competitive market. So google walks in & “disrupts” the proceedings – 1GB mailbox, by invite only.
2 propositions that turned cult in 5 minutes…EVERYONE wanted one, EVERYONE wanted to have those invites to give out..
So email was great, beating IM was next to impossible, with nearly ALL of us active on either Hotmail or Yahoo messengers. The solution – Disruption again.
Suddenly IM was on email…made sense, didn’t it? You logged in to check mail and logged in your IM around the same time..by combining the two, gmail made Internet communication one seamless experience, and NOBODY has been able to replicate that! And then they even went voice – along with the two other biggies, but essentially kept up with the user experience expectations.
Oh and then there are these 1000s of other benefits – POP access (yahoo pay attention..msn burnt their hands), easy UI..all that & more, that basically started settings standards.
Finally, they have probably put a huge big nail in everyone else’s coffin (not the last one I presume) by going video (MSN/Skype had it)…within Gmail..disruption all over again. And great timing too, considering webcams cave become standard pre-installed accessories only recently!
It makes sense to visit the church of google, I say!
12 Nov
Through the years, Indian consumers have gotten used to the fact that if they want to find out more about laptops, they only have two options:
1. Read international reviews & opinions, a lot of which may not be applicable to India
2. Tread the dusty Nehru Place (New Delhi) or equivalent lanes in the city and dodge the dodgy hardware shops and hope to get a good deal
Both are impractical and unfriendly options, and more often than not, the only savior is the IT department admin at your place of work or Word-of-Mouth via friends. The only problem is that these routes can only yield limited info and hence, limited results.
Thankfully, India now has its own laptop review site – with Indian content, products that are available in India, best laptop deals and more.
http://laptopcommunity.com/ is a community review site designed purely for Indian audiences and their needs. Still in its infancy, and hence beta (!), the site already has 100s of laptop models reviewed including the latest hp laptop, Dell, Apple & Acers of the world..and a list of models rated prominently basis their popularity with users. There is also an integrated discussion board (PhPBB based forum), product videos, Q&A, latest India-specific news & new launch info and some well written & regularly updated articles relevant to the site’s content.
Users who consider themselves laptop experts can join the community as experts to guide others. I am joining for sure…think I have had enough of providing gyaan to all & sundry, and it wont hurt to spread my wings a bit! Brands can look at the site as a niche opportunity to advertise their products to a bang-on TG…makes sense.
Try it out..and do leave a comment here about how you find the experience!
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