Masala Digital

Marketing Masala for the Digital Age

Archive for the ‘Web 2.0’ Category

Exercise of the day: Some jelly anyone?

Jelly’s a casual work event where everyone’s invited. It’s for anyone who’d like to work alongside other creative people…catching like wildfire across the internet, this could be a new begining of sorts.

Check it out..

http://wiki.workatjelly.com/

…and enlighten us!

I have an IDEA!!

Firstly, bravo to the team at MD for their effort in bringing out this collaborative space. Surely hope to see more chair-falling presentations (@Kika – it shows that you loved SlideShare) and thoughts exchanged between all of us.

When I started blogging, it was a similar need to create a space where I could pin my thoughts down and refer to it often. Taking cue from this need of collaborative realtime idea sharing, I have always thought of brainstorming and how we can do it better. I personally like to ideate within a group and write down all possible ideas that come to the table and then thrash out the do-able ones.

A great place to do this online and realtime is bubbl.us

The name came possibly from the idea bubbles that come out of our minds, and its a neat place to start a conversation and then draw out ideas or maps or flow patterns around it and cross link them and phew!! It really lets you brainstorm online. You can share the mind maps you draw. Even embed them in your site. A big round of applause to its creators – Kirril and Levon.

You should take a look. Not only is it cool, its really easy. Did I mention that it’s “FREE”.

I even drew out a mind map for Masala Digital!! When this opens, just remember to click on the image and move it around to view it completely….

What do you think? Where’s my idea-fee?

Can you drink & blog? You’re hired!

Adverblog‘s Martina has an update:

Inbev’s global beer brand Beck’s is about to start a blog on their international homepage. They don’t have a blogger yet, so they are now looking for “the ultimate, offbeat columnist with an uncompromising point of view who can connect and interact with consumers in the digital world” . Interesting point is that they are not looking for a corporate blogger, but a person that will give a personal view on news, people and ideas that match the brands philosophy ‘Different by Choice’. The full job offer can be found on becks.com.

“Beck’s is a brand that has always refused to compromise and what we’re doing online is no different,” says Jorge Inda Meza, Global Marketing Manager for Beck’s in a press release on Monday. “Our consumers actively seek out links to new trends and genuine material from around the globe. They have a desire to learn about people who share the same values as they do. The Beck’s new columnist will help uncover and highlight relevant and exciting topics for our consumers, enabling us to better connect with them.”

beck

Seems all brands need a blogger…we at Solutions|Digitas has an upcoming proposition that is quite similar but much more subtle…keep watching this space for more details!

The biggest drawing in the world

This one apparently is a school project, and DHL isn’t involved. But considering its viral potential, they should happily endorse it!

While there is an intense cyber-debate regarding it’s authenticity and the unrealistic task (too many loopholes – did he fly over Iraq or drove thru it? etc), and DHL continues to deny participation, the most I can ask of you is to appreciate the idea!

Slideshare

It was one of those days when I had an acute fit of “the nothing new syndrome” when I got this mail from my boss, telling me about this site called slideshare.Believe you me when I say that I slipped right off my chair looking at the site. It’s like a Youtube for slides! From marketing to photography it’s all out there. It’s a platform where individuals and organizations upload presentations to share ideas, connect with others and generate leads for their businesses.

You can get some amazing insights on things there. And when I say things I don’t just mean work, you can get a whole lot of insights and ideas on any topic of your interest. Heres a bunch of things you can do on slideshare:-

Ø Embed slideshows into your own blog or website.

Ø Share slideshows publicly or privately. There are several ways to share privately.

Ø Synch audio to your slides.

Ø Market your event on slideshare.

Ø Join groups to connect with Slideshare members who share your interests

Ø Download the original PowerPoint / PDF file (if available)

Apart from the usual stuff you can use slideshare in new and interesting ways, all you need to do is get your innovative gears in order and take off! Heres a bunch of some really interesting slides I came across.

[slideshare id=28886&doc=the-brand-gap-14630&w=425]

[slideshare id=415548&doc=brainrulespzreview-1211213300619507-9&w=425]

[slideshare id=85551&doc=death-by-powerpoint4344&w=425]

[slideshare id=280884&doc=the-unstoppable-power-of-leaderless-organisations-1203948729749866-3&w=425]

[slideshare id=83488&doc=cool-amazing-impressive-advertisements4283&w=425]

[slideshare id=419872&doc=7habitsversie5-1211384232341228-8&w=425]

You thought agencies were obsessed with awards? Think again!

Fallon is moving offices and melting down its many awards to create a “We Are Fallon” “metal mural,” as Agency Spy puts it.

Now it’s getting its YouTube on with the “Pat Fallon’s Goodbye Speech” video posted above where he’s bidding farewell to the trophies on their way to the smelter. For all who wish to contribute, there’s a Web site where one can donate that spare Clio that’s lying around. So far, 89 people have contributed, including Pat Fallon himself.

Pat Fallon’s Goodbye Speech

Jason Hiner, Executive Editor, Tech Republic, shares this interesting insight on Twitter – something you heard a lot about at the Digitas Bootcamp:

For those who have never used Twitter, my biggest challenge here might be giving you a concise definition. Here are some of the common ones that you’ll hear:

  • It’s micro-blogging
  • It’s a 140-character note about what you’re doing
  • It’s an up-to-the-minute status update for all your friends
  • It’s a great way to keep up with what your colleagues are working on
  • It’s a very timely source for news and links
  • It’s like being part of the Borg but you choose your own Collective

Here’s how I explained Twitter to my mom a couple weeks ago:

“It’s like a text message or an instant message —
limited to 140 characters — that you send to everyone on your buddy
list. You use it when you’re doing something interesting, you have some
news to share, or you have a Web link that you want to bring to
people’s attention.”

If you don’t think that sounds very exciting or useful, you’re not
alone. A lot of the most active Twitterers I know didn’t take to it
right away. There’s
an interesting phenomenon with Twitter where a user gives it a first
try and then sort of abandons it, while still occasionly checking on
the messages posted by the people on their contact list. Then, the user
eventually starts doing and seeing stuff and thinking, “I should post
that Twitter.” Pretty soon they actually start remembering to post that
stuff, either from a Web browser or a cell phone, and before long they
are hooked.

Five reasons why Twitter matters

  1. Twitter provides a method for tapping into the brainwaves of people whose thoughts and opinions are valuable to you.
  2. It can help you catch breaking news very quickly. It’s the digital equivalent of word-of-mouth.
  3. It can allow you to communicate and network with people that you’ve wanted to meet.
  4. Twitter lets you keep track of colleagues, see what they’re working on, and better understand what they do.
  5. It can serve as a messaging tool to quickly communicate with multiple contacts.

Twitter for IT

I primarily use Twitter for three things:

  1. Posting a lot of the stuff that doesn’t make it into my blog. That
    includes links, breaking news, thoughts on current events in the tech
    world, and occasionally a few off-topic notes about digital living and
    civilization as we know it.
  2. Keeping up with current and former co-workers and other friends and
    colleagues — mostly people in the IT industry or the media business.
    I’ve learned more about some of my co-workers from Twitter than I did
    by working with them in the same office for years.
  3. Responding to thoughts and notes from my network of contacts and get to know some of my contacts better in the process.

You can find me on Twitter at http://twitter.com/jasonhiner.

Because so many of the early adopters of Twitter are techies, it can
be a valuable tool for IT leaders, who can not only follow pundits like
me but can also follow like-minded IT experts. In this way, they can
build their own custom community of people of interest for IT. That’s
the greatest strength of Twitter, and that’s why it will end up being
the most important development on the Web in 2008 — the year it really
started to gain critical mass.

There’s another reason why IT pros may be interested in Twitter, and
it has nothing to do with its use for communication. As an online
application built on RubyOnRails,
Twitter has run into scaling problems that have recently led to several
outages of the service and repeatedly dogged the IT department. In
fact, the outages have become so common that they are — dangerously —
becoming one of the distinguishing characteristics of Twitter. Check
out the TechCrunch article Twitter At Scale: Will It Work? and this blog post form the Twitter staff to get up to speed on the issues involved.


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About MD

Masala Digital is not just about Digital Marketing - it's about marketing in the digital age. The defining lines of marketing that segregated ATL, BTL & Digital hardly hold any water in the age of integrated marketing that assimilates effective practices across all available mediums to create truly integrated ideas. Masala Digital is the platform for sharing, collaborating and participating to add wings to these thoughts. You too can contribute..check out the "Contact Us" page for more information.
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