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	<title>Masala Digital</title>
	<link>http://www.masaladigital.com</link>
	<description>Marketing Masala for the Digital Age</description>
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		<title>test</title>
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		<title>Awesome? Scary? or Simply Brilliant? :)</title>
		<description><![CDATA[The weekend has been pretty interesting. I saw rebounds regarding Google and its shenanigans all across social networks and the Internet in general, and then woke up this morning to read more in print. Led to some light thinking on the matter, and I tried breaking these thoughts into three distinct and debatable trends that [...]]]></description>
		<link>http://www.masaladigital.com/2009/04/05/awesome-scary-or-simply-brilliant/</link>
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		<title>Shake off that click, willya?</title>
		<description><![CDATA[Its painful to see just how some myopic online marketers in India have shortchanged the medium. In India, its been an uphill, albeit fun journey to convince traditional marketers to realize the online potential. Why even debate the fact that its simpler for most marketing managers to go along with traditional &#8211; considering they grew [...]]]></description>
		<link>http://www.masaladigital.com/2009/04/04/shake-off-that-click-willya/</link>
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		<title>Welcome Change!</title>
		<description><![CDATA[Welcome Mr. Obama&#8230;it has been a long wait!]]></description>
		<link>http://www.masaladigital.com/2009/01/20/welcome-change/</link>
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		<title>Hello from IRCTC&#8230;</title>
		<description><![CDATA[Log on to IRCTC Book a ticket. Hit Print Say Hi! Nice! Technorati Tags: irctc,india,railway ticket,print,hi,hello]]></description>
		<link>http://www.masaladigital.com/2008/12/08/hello-from-irctc/</link>
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		<title>Delhi can stop waiting for its buses now..</title>
		<description><![CDATA[Here&#8217;s the latest from our deal ol&#8217; Delhi Transport Corporation, or more correctly, the Delhi Integrated Multi-Modal Transit System Ltd.: After going the digital way with on-board GPS, the DIMTS fellows have now gone a step further by creating an Online Bus Information System that will help Delhi citizens plan their bus journeys, effectively cutting [...]]]></description>
		<link>http://www.masaladigital.com/2008/12/01/delhi-can-stop-waiting-for-its-buses-now/</link>
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		<title>Mumbai Terror and the role of new media</title>
		<description><![CDATA[Mumbai suffered one of its worst terror nightmares these last 3 days when armed terrorists took over strategic spots in Mumbai, leading to a bloodshed yet unparalleled in its gruesomeness. While the terror attacks received worldwide media coverage, it was no less covered extensively by citizen journalists and common people who used a host of [...]]]></description>
		<link>http://www.masaladigital.com/2008/11/30/mumbai-terror-and-the-role-of-new-media/</link>
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		<title>30% of Leisure time being spent Online: TNS</title>
		<description><![CDATA[via audiencematters A TNS global survey entitled DigitalWorld, Digital Life, probing online behaviours and perspectives showsthat, on average, people across the 16 countries surveyed are spendingclose to a third (30%) of their leisure time online. It appears we like our 30% digital time regardless of how much freetime we have. Digital World, Digital Life found [...]]]></description>
		<link>http://www.masaladigital.com/2008/11/29/30-of-leisure-time-being-spent-online-tns/</link>
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		<title>Just what money can buy&#8230;</title>
		<description><![CDATA[Thanks to Sean, I just caught this on youtube.. Goes on as an attempt to say what money can&#8217;t buy&#8230;but halfway through the video, just what all it can really! Great work Bill. You wont be missed much, however.]]></description>
		<link>http://www.masaladigital.com/2008/11/23/just-what-money-can-buy/</link>
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		<title>Search goes 2.0: All-new google search</title>
		<description><![CDATA[&#160; Courtesy: googlesystem blog Google&#8217;s new experiment that lets you reorder and annotate search results is now live. Google SearchWiki should be available automatically if you are logged in to a Google account and it can be recognized by the visual clutter added to the search results. Next to each result, you should see three [...]]]></description>
		<link>http://www.masaladigital.com/2008/11/21/search-goes-20-all-new-google-search/</link>
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