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	<title>Masala Digital</title>
	<link>http://www.masaladigital.com</link>
	<description>Marketing Masala for the Digital Age</description>
	<lastBuildDate>Sun, 05 Apr 2009 10:01:54 +0000</lastBuildDate>
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		<title>Awesome? Scary? or Simply Brilliant? :)</title>
		<description>The weekend has been pretty interesting. I saw rebounds regarding Google and its shenanigans all across social networks and the Internet in general, and then woke up this morning to read more in print. Led to some light thinking on the matter, and I tried breaking these thoughts into three ...</description>
		<link>http://www.masaladigital.com/2009/04/05/awesome-scary-or-simply-brilliant/</link>
			</item>
	<item>
		<title>Shake off that click, willya?</title>
		<description>Its painful to see just how some myopic online marketers in India have shortchanged the medium.

In India, its been an uphill, albeit fun journey to convince traditional marketers to realize the online potential. Why even debate the fact that its simpler for most marketing managers to go along with traditional ...</description>
		<link>http://www.masaladigital.com/2009/04/04/shake-off-that-click-willya/</link>
			</item>
	<item>
		<title>Welcome Change!</title>
		<description>Welcome Mr. Obama...it has been a long wait! </description>
		<link>http://www.masaladigital.com/2009/01/20/welcome-change/</link>
			</item>
	<item>
		<title>Hello from IRCTC&#8230;</title>
		<description>Log on to IRCTC  Book a ticket.  Hit Print     Say Hi!  Nice!  Technorati Tags: irctc,india,railway ticket,print,hi,hello </description>
		<link>http://www.masaladigital.com/2008/12/08/hello-from-irctc/</link>
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		<title>Delhi can stop waiting for its buses now..</title>
		<description>Here's the latest from our deal ol' Delhi Transport Corporation, or more correctly, the Delhi Integrated Multi-Modal Transit System Ltd.:  After going the digital way with on-board GPS, the DIMTS fellows have now gone a step further by creating an Online Bus Information System that will help Delhi citizens ...</description>
		<link>http://www.masaladigital.com/2008/12/01/delhi-can-stop-waiting-for-its-buses-now/</link>
			</item>
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		<title>Mumbai Terror and the role of new media</title>
		<description> Mumbai suffered one of its worst terror nightmares these last 3 days when armed terrorists took over strategic spots in Mumbai, leading to a bloodshed yet unparalleled in its gruesomeness.   While the terror attacks received worldwide media coverage, it was no less covered extensively by citizen journalists ...</description>
		<link>http://www.masaladigital.com/2008/11/30/mumbai-terror-and-the-role-of-new-media/</link>
			</item>
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		<title>30% of Leisure time being spent Online: TNS</title>
		<description>via audiencemattersA TNS global survey entitled DigitalWorld, Digital Life, probing online behaviours and perspectives showsthat, on average, people across the 16 countries surveyed are spendingclose to a third (30%) of their leisure time online.It appears we like our 30% digital time regardless of how much freetime we have. Digital World, ...</description>
		<link>http://www.masaladigital.com/2008/11/29/30-of-leisure-time-being-spent-online-tns/</link>
			</item>
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		<title>Just what money can buy&#8230;</title>
		<description>Thanks to Sean, I just caught this on youtube..     Goes on as an attempt to say what money can't buy...but halfway through the video, just what all it can really!  Great work Bill. You wont be missed much, however. </description>
		<link>http://www.masaladigital.com/2008/11/23/just-what-money-can-buy/</link>
			</item>
	<item>
		<title>Search goes 2.0: All-new google search</title>
		<description>&#160;  Courtesy: googlesystem blog  Google's new experiment that lets you reorder and annotate search results is now live. Google SearchWiki should be available automatically if you are logged in to a Google account and it can be recognized by the visual clutter added to the search results.  ...</description>
		<link>http://www.masaladigital.com/2008/11/21/search-goes-20-all-new-google-search/</link>
			</item>
	<item>
		<title>Gharkamai: Yet another Indian dot-com startup!</title>
		<description>All boys &#38; men working from home rejoice...and welcome aboard Gharkamai!

[caption id="" align="alignleft" width="246" caption=" "][/caption]

Started by a couple of Delhi dotcommers, Gharkamai is in beta as we speak, and aims at connecting businesses with business professionals as per need.

So if you are looking at home-based work, have an unexplored ...</description>
		<link>http://www.masaladigital.com/2008/11/14/another-indian-dot-com-startup/</link>
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