Marketing Masala for the Digital Age
1 Dec
Here’s the latest from our deal ol’ Delhi Transport Corporation, or more correctly, the Delhi Integrated Multi-Modal Transit System Ltd.:
After going the digital way with on-board GPS, the DIMTS fellows have now gone a step further by creating an Online Bus Information System that will help Delhi citizens plan their bus journeys, effectively cutting the wait-time at bus-stops to a minimal.
Citizens can now track buses on Delhi roads in real time though DIMTS’ “Online Bus Information System”. Both AC and Non-AC buses plying on selected BRT routes and all the AC buses on different routes in Delhi can be tracked using this system. Rest assured, it won’t be long before the system is extended to ALL the routes & buses!
Click here to View the Estimated Time of Arrival of Buses on the Bus Stops
Click here to View Route-wise Expected Time of Arrival of Buses on Delhi Map (Google Map Integration!)
Click here to View the location of Buses on GIS Map of Delhi (Roll-over mouse on each stop. Green pointers are buses (incl registration numbers for ID)
This is awesome stuff..and an example for others!
More info can be found on the DIMTS website!
30 Nov
Mumbai suffered one of its worst terror nightmares these last 3 days when armed terrorists took over strategic spots in Mumbai, leading to a bloodshed yet unparalleled in its gruesomeness.
While the terror attacks received worldwide media coverage, it was no less covered extensively by citizen journalists and common people who used a host of digital mediums to add to the story. Internet, and new media tools, came on the forefront as reliable tools to track the terror drama.
A wikipedia page was constantly updated by vigilant users, providing a single point of reference.
Many twitter feeds contributed to real-time reporting & status update, which were utilzed heavily by the administration, media as well as citizens to get regular updates as well as channelize real-time help.
Twitter-fed list of useful local numbers
Post the attacks, these feeds have become the buzz-ground for discussions, opinions and to plan next steps to solve the problem at its roots.
A google maps page also became a ready reference guide, especially for people outside India to get a real-life perspective of where and how things were happening.
Vinu’s photostream was picked up by Fox News & CNN as well as multiple channels to provide real-time updates on all that was happening.
Over 2000 videos have flooded youtube post the attacks.
The MumbaiHelp blog has updated lists of all relevant helpline numbers as well.
29 Nov
21 Nov
Courtesy: googlesystem blog
Google’s new experiment that lets you reorder and annotate search results is now live. Google SearchWiki should be available automatically if you are logged in to a Google account and it can be recognized by the visual clutter added to the search results.
Next to each result, you should see three new options: a way to promote a web page at the top of the results, an option to remove results from the page (they’re still visible at the bottom of the page) and a feature that lets you share public comments about a result. After promoting a result, Google shows some unnecessary information about the other people who promoted the result.

It’s important to remember that all the changes are saved to your Google account and they won’t affect the search results for everyone, at least not directly. If you want to see an aggregation of all promotions, demotions and comments, go to the bottom of the page and click on "See all notes for this SearchWiki". This is the real wiki built by Google and it’s easy to access by adding &swm=2 to the URL of a search results page: http://www.google.com/search?hl=en&q=google&swm=2.

Comments are not very useful, although you could find insights for some obscure queries. The absolute number of people who promoted a search result is not very useful either, especially when you’ll see big numbers like 314,159,265.
SearchWiki’s main idea is to give users the opportunity to manually customize the search results and make them more predictable. Since many people repeat common searches like [mail], [weather], [news] and Google’s results are constantly changing, it’s nice to pick your favorite results and display them at the top. If you can’t find a site you like, click on "Add a result" and manually add a page in the list of top results.

Good things about SearchWiki:
- you can now adjust Google’s results for your typical queries and save time when repeating the searches
- use Google instead of bookmarking web pages
- for unfamiliar queries, check the wiki to find a different ranking and potentially useful comments. Try to avoid the wiki for queries that are likely to be spammed.
Bad things about SearchWiki:
- visual clutter. The only way to remove the additional icons displayed next to each search result is to log out.
- your changes are available only when you repeat the query and, in some cases, for similar queries (e.g.: [google.com] in addition to [google]). That means you can’t remove a web page or a domain from all search results
- comments are public and there’s no option to write private notes (Google removed the option to annotate results in Google Notebook)
- an obvious feature would be to get a permalink for your edited results, but Google doesn’t offer this yet
- there’s no option to toggle between your edited results and the standard results (you’ll have to log out)
- it’s difficult to reorder results, since the only action allowed is to place a web page at the top, after all the other promoted pages. If you promote the page again, it will become the first result.
Google has always used people’s clicks to improve the quality of search results, so the new options could influence the ranking algorithms in different ways. "At this time we aren’t using SearchWiki to influence ranking but it is easy to see how that could happen in the future," said Marissa Mayer. "Search is adapting to the Internet as it becomes a more participatory medium. Now you have people telling us specific things about how they’d like to see their search results. You could imagine if we do see a particular site (about which) people have a unanimous opinion, that might trigger external things. Like maybe we should check out our spam control," suggested Cedric Dupont, product manager for SearchWiki and Google Knol.
14 Nov
Here’s the deal as I see it with Google..
These guys have taken the idea of “disruption” to an all-time high…having turned it now into a web-statement of sorts.
First it was gmail…launched in a market where hotmail & yahoo were kings, usa.net had gone paid, rediffs of the world were trying hard to get attention….basically a very crowded & highly competitive market. So google walks in & “disrupts” the proceedings – 1GB mailbox, by invite only.
2 propositions that turned cult in 5 minutes…EVERYONE wanted one, EVERYONE wanted to have those invites to give out..
So email was great, beating IM was next to impossible, with nearly ALL of us active on either Hotmail or Yahoo messengers. The solution – Disruption again.
Suddenly IM was on email…made sense, didn’t it? You logged in to check mail and logged in your IM around the same time..by combining the two, gmail made Internet communication one seamless experience, and NOBODY has been able to replicate that! And then they even went voice – along with the two other biggies, but essentially kept up with the user experience expectations.
Oh and then there are these 1000s of other benefits – POP access (yahoo pay attention..msn burnt their hands), easy UI..all that & more, that basically started settings standards.
Finally, they have probably put a huge big nail in everyone else’s coffin (not the last one I presume) by going video (MSN/Skype had it)…within Gmail..disruption all over again. And great timing too, considering webcams cave become standard pre-installed accessories only recently!
It makes sense to visit the church of google, I say!
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