Masala Digital

Marketing Masala in the Digital Age

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  • Delhi can stop waiting for its buses now..

    Here’s the latest from our deal ol’ Delhi Transport Corporation, or more correctly, the Delhi Integrated Multi-Modal Transit System Ltd.:

    After going the digital way with on-board GPS, the DIMTS fellows have now gone a step further by creating an Online Bus Information System that will help Delhi citizens plan their bus journeys, effectively cutting the wait-time at bus-stops to a minimal.

    Citizens can now track buses on Delhi roads in real time though DIMTS’ “Online Bus Information System”. Both AC and Non-AC buses plying on selected BRT routes and all the AC buses on different routes in Delhi can be tracked using this system. Rest assured, it won’t be long before the system is extended to ALL the routes & buses!

    ETA Display Click here to View the Estimated Time of Arrival of Buses on the Bus Stops

    virtualdisplaymap Click here to View Route-wise Expected Time of Arrival of Buses on Delhi Map (Google Map Integration!)

    OneView Click here to View the location of Buses on GIS Map of Delhi (Roll-over mouse on each stop. Green pointers are buses (incl registration numbers for ID)

    This is awesome stuff..and an example for others!

    More info can be found on the DIMTS website!

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  • Mumbai Terror and the role of new media

    Mumbai suffered one of its worst terror nightmares these last 3 days when armed terrorists took over strategic spots in Mumbai, leading to a bloodshed yet unparalleled in its gruesomeness.

    While the terror attacks received worldwide media coverage, it was no less covered extensively by citizen journalists and common people who used a host of digital mediums to add to the story. Internet, and new media tools, came on the forefront as reliable tools to track the terror drama.

    wiki_mumbaiA wikipedia page was constantly updated by vigilant users, providing a single point of reference.

    Many twitter feeds contributed to real-time reporting & status update, which were utilzed heavily by the administration, media as well as citizens to get regular updates as well as channelize real-time help.

    image

    Twitter feed for Mumbai

    Twitter-fed list of useful local numbers

    Post the attacks, these feeds have become the buzz-ground for discussions, opinions and to plan next steps to solve the problem at its roots.

    image A google maps page also became a ready reference guide, especially for people outside India to get a real-life perspective of where and how things were happening.

    image Vinu’s photostream was picked up by Fox News & CNN as well as multiple channels to provide real-time updates on all that was happening.

    image Over 2000 videos have flooded youtube post the attacks.

    image The MumbaiHelp blog has updated lists of all relevant helpline numbers as well.

    30% of Leisure time being spent Online: TNS

    via audiencematters

    A TNS global survey entitled Digital
    World, Digital Life, probing online behaviours and perspectives shows
    that, on average, people across the 16 countries surveyed are spending
    close to a third (30%) of their leisure time online.

    It appears we like our 30% digital time regardless of how much free
    time we have.

    Digital World, Digital Life found that respondents with
    up to 2 hours leisure time each week day, spent the same proportion of
    their leisure time online as respondents who had between 7 and 8 hours
    of leisure time on a week day.  This means there is no direct link
    between the amount of leisure time we have and how much of it we spend
    online.

    What are the top 5 activities that people undertake while online?
    TNS asked people to identify a range of activities in the month before
    they took the survey.

    A total of 81% had used a search engine to find
    information; 76% had looked up the news; 74% had used online banking;
    65% had looked up the weather; and 63% had researched a product or
    service before buying it. These activities are all inherently very
    practical.

    The highest ranking classic leisure activity – “watching a
    video clip” – only came in at number 8, with half (51%) saying they had
    done this in the past month. Another leisure activity – “listening to
    an audio clip” – came in at number 10 (44%).

    Arno Hummerston, Managing Director, TNS Global Interactive, said:
    “If our leisure time is so precious, then why do we on average spend
    almost a third of it using the internet? We believe it is because we
    are making more efficient use of our valuable time, specifically by
    using the internet – thereby allowing us to fit more into our lives.
    Being online helps people fulfil certain tasks and activities quickly
    and efficiently. By spending productive time online, we are actually
    making more time for leisure. With more social and entertainment
    activities available online, it is also easy to understand why our
    lives are becoming more digital.”

    Who and where are the most avid onliners in the world? Younger
    people under 25, as might be expected, are seriously engaged with
    online life. The under 25s surveyed in the report say they spend well
    over a third (36%) of their time online. On average, Chinese
    respondents under 25 spend half (50%) of their leisure time online.

    If the world is to take its lead from Japan and Korea – countries
    that are seen as being innovative and pioneering in the online world –
    then we can expect to spend even more time online. In those countries,
    respondents say they currently spend on average around two-fifths of
    their leisure time online.

    There are particular groups of people that are more avid users of
    the internet than others. For example, across the 16 countries
    surveyed:

    students spend 39% of their time online.

    US Housewives spend 38% of
    their leisure time online while in the UK, this was even more pronounced
    with almost half (47%) of housewives spending their leisure
    time online.This might be explained by the rapid expansion of online
    food shopping, particularly in the UK where online shopping expenditure
    in general now tops £1 billion per month (Source: Mintel 2008).

    The Digital World, Digital Life survey also underlined that mobile
    handsets are frequently used to connect to the internet.

    Worldwide, 1
    in 10 respondents surveyed say they connect to the internet once a day
    via mobile handsets. But Asia’s adoption trends imply significant
    growth prospects. Among the Japanese and Chinese respondents to the
    survey, for example, over a quarter of people access the internet over
    mobile connections at this once-a-day frequency.

    Search goes 2.0: All-new google search

     

    Courtesy: googlesystem blog

    Google’s new experiment that lets you reorder and annotate search results is now live. Google SearchWiki should be available automatically if you are logged in to a Google account and it can be recognized by the visual clutter added to the search results.

    Next to each result, you should see three new options: a way to promote a web page at the top of the results, an option to remove results from the page (they’re still visible at the bottom of the page) and a feature that lets you share public comments about a result. After promoting a result, Google shows some unnecessary information about the other people who promoted the result.

    It’s important to remember that all the changes are saved to your Google account and they won’t affect the search results for everyone, at least not directly. If you want to see an aggregation of all promotions, demotions and comments, go to the bottom of the page and click on "See all notes for this SearchWiki". This is the real wiki built by Google and it’s easy to access by adding &swm=2 to the URL of a search results page: http://www.google.com/search?hl=en&q=google&swm=2.

    Comments are not very useful, although you could find insights for some obscure queries. The absolute number of people who promoted a search result is not very useful either, especially when you’ll see big numbers like 314,159,265.

    SearchWiki’s main idea is to give users the opportunity to manually customize the search results and make them more predictable. Since many people repeat common searches like [mail], [weather], [news] and Google’s results are constantly changing, it’s nice to pick your favorite results and display them at the top. If you can’t find a site you like, click on "Add a result" and manually add a page in the list of top results.

    Good things about SearchWiki:

    – you can now adjust Google’s results for your typical queries and save time when repeating the searches

    – use Google instead of bookmarking web pages

    – for unfamiliar queries, check the wiki to find a different ranking and potentially useful comments. Try to avoid the wiki for queries that are likely to be spammed.

    Bad things about SearchWiki:

    – visual clutter. The only way to remove the additional icons displayed next to each search result is to log out.

    – your changes are available only when you repeat the query and, in some cases, for similar queries (e.g.: [google.com] in addition to [google]). That means you can’t remove a web page or a domain from all search results

    – comments are public and there’s no option to write private notes (Google removed the option to annotate results in Google Notebook)

    – an obvious feature would be to get a permalink for your edited results, but Google doesn’t offer this yet

    – there’s no option to toggle between your edited results and the standard results (you’ll have to log out)

    – it’s difficult to reorder results, since the only action allowed is to place a web page at the top, after all the other promoted pages. If you promote the page again, it will become the first result.

    Google has always used people’s clicks to improve the quality of search results, so the new options could influence the ranking algorithms in different ways. "At this time we aren’t using SearchWiki to influence ranking but it is easy to see how that could happen in the future," said Marissa Mayer. "Search is adapting to the Internet as it becomes a more participatory medium. Now you have people telling us specific things about how they’d like to see their search results. You could imagine if we do see a particular site (about which) people have a unanimous opinion, that might trigger external things. Like maybe we should check out our spam control," suggested Cedric Dupont, product manager for SearchWiki and Google Knol.

    Gharkamai: Yet another Indian dot-com startup!

    All boys & men working from home rejoice…and welcome aboard Gharkamai!

    Gharkamai Logo

    Started by a couple of Delhi dotcommers, Gharkamai is in beta as we speak, and aims at connecting businesses with business professionals as per need.

    So if you are looking at home-based work, have an unexplored expertise, need extra income, then log on & create a profile. Similarly, if you need freelancers and project-centric professionals, it makes sense to look some people up over here.

    2 reasons why the resource pool should be good here:

    1. Home-based workers strive to deliver better, as a sense of entrepreneurship comes in, leading to better results

    2. In these recession-led times, pink slipped folks can find solace here!

    The only glitch – registration process is a bit long, and you need to submit a CV…painful. Hope the owners do something about that!

    Check it out & do post a comment upon your experience…

    Gmail goes video

    Here’s the deal as I see it with Google..

    These guys have taken the idea of “disruption” to an all-time high…having turned it now into a web-statement of sorts.

    First it was gmail…launched in a market where hotmail & yahoo were kings, usa.net had gone paid, rediffs of the world were trying hard to get attention….basically a very crowded & highly competitive market. So google walks in & “disrupts” the proceedings – 1GB mailbox, by invite only.

    2 propositions that turned cult in 5 minutes…EVERYONE wanted one, EVERYONE wanted to have those invites to give out..

    So email was great, beating IM was next to impossible, with nearly ALL of us active on either Hotmail or Yahoo messengers. The solution – Disruption again.

    Suddenly IM was on email…made sense, didn’t it? You logged in to check mail and logged in your IM around the same time..by combining the two, gmail made Internet communication one seamless experience, and NOBODY has been able to replicate that! And then they even went voice – along with the two other biggies, but essentially kept up with the user experience expectations.

    Oh and then there are these 1000s of other benefits – POP access (yahoo pay attention..msn burnt their hands), easy UI..all that & more, that basically started settings standards.

    Finally, they have probably put a huge big nail in everyone else’s coffin (not the last one I presume) by going video (MSN/Skype had it)…within Gmail..disruption all over again. And great timing too, considering webcams cave become standard pre-installed accessories only recently!

    It makes sense to visit the church of google, I say!

    Launched: India’s own Laptop Community

    Through the years, Indian consumers have gotten used to the fact that if they want to find out more about laptops, they only have two options:

    1. Read international reviews & opinions, a lot of which may not be applicable to India

    2. Tread the dusty Nehru Place (New Delhi) or equivalent lanes in the city and dodge the dodgy hardware shops and hope to get a good deal

    Both are impractical and unfriendly options, and more often than not, the only savior is the IT department admin at your place of work or Word-of-Mouth via friends. The only problem is that these routes can only yield limited info and hence, limited results.

    Thankfully, India now has its own laptop review site – with Indian content, products that are available in India, best laptop deals and more.

    image

    http://laptopcommunity.com/ is a community review site designed purely for Indian audiences and their needs. Still in its infancy, and hence beta (!), the site already has 100s of laptop models reviewed including the latest hp laptop, Dell, Apple & Acers of the world..and a list of models rated prominently basis their popularity with users. There is also an integrated discussion board (PhPBB based forum), product videos, Q&A, latest India-specific news & new launch info and some well written & regularly updated articles relevant to the site’s content.

    Users who consider themselves laptop experts can join the community as experts to guide others. I am joining for sure…think I have had enough of providing gyaan to all & sundry, and it wont hurt to spread my wings a bit! Brands can look at the site as a niche opportunity to advertise their products to a bang-on TG…makes sense.

    Try it out..and do leave a comment here about how you find the experience!

    John Roach
    for National Geographic News

    September 12, 2008

    A multibillion-dollar atom smasher on the Franco-Swiss border may help scientists treat diseases, improve the Internet, and open the door to travel through extra dimensions, according to physicists.The first half of the inner tracker barrel for the Compact Muon Spectrometer, an experimental device at the Large Hadron Collider, is seen in an undated image. In addition to solving big mysteries of the universe, the massive atom smasher—which was "turned on" September 10, 2008—may help treat disease, improve the Internet, and open the door to faster-then-light travel, scientists say.
    On Wednesday scientists cheered and champagne flowed as the first beam of protons lapped around the Large Hadron Collider’s (LHC) 17-mile (27-kilometer) underground tunnel at the European Organization for Nuclear Research.
    The collider, the world’s largest particle accelerator, was designed to solve big mysteries in science, such as the nature of dark matter and what the universe was like just after the big bang.
    The massive machine could also lead to medical and technological advances, some experts argue.
    Such potential breakthroughs are often an “ancillary benefit” of big science projects like the LHC, said Lawrence Krauss, a theoretical physicist and author at Arizona State University in Tempe.
    Still, Krauss said, these benefits are a misguided way to justify building the atom smasher.
    “It’s like trying to argue that manned space missions were useful for Tang,” he said, referring to the powdered drink mix popularized in U.S. households by NASA in the 1960s.
    “Our job as scientists is to explain that these esoteric things [such as dark matter] are not completely unrelated to humanity,” he added. “Ultimately, we address the questions of how we got here and what we’re made of.”
    Already Providing Benefits
    In the months ahead, scientists will use the LHC to ramp up opposing proton beams to nearly light speed and smash particles together, breaking them into smaller components.
    Monstrous detectors will pore through the detritus, helping scientists examine the conditions of the very early universe.
    The computer network set up to process the mountains of data generated by each collision is already inspiring spin-offs, noted Andy Parker, a professor of high energy physics at Cambridge University in the United Kingdom, who helped design the grid system.
    Parker is also involved with a Cambridge-based company that is using the grid technology, which links together thousands of computers, to better index images on the Internet.
    Such a system determines the task to be done, the processing power required, checks for availability, sends the task out, gets it done, and ships it back to the scientist—all while the person sits at a desk.
    “I don’t have to do anything to achieve [all] that,” Parker said.
    Technologies developed for earlier atom smashers—such as the Relativistic Heavy Ion Collider that booted up in New York in 2000 and the Fermilab Tevatron started in 1987 in Illinois—are today ingrained in mainstream society, Parker noted.
    Positron emission tomography (PET) scans, for example, are common at most major hospitals to make images of the insides of patients’ bodies, often to look for cancerous tumors.
    The technique stems from general studies of antimatter and the use of particle detectors, Parker said.
    And more medical professionals are turning to proton beams similar to those used in the LHC to blast away tumors deep inside bodies.
    “What you can do there is send a beam of protons into the patient, which does essentially no damage at all to the tissues on the way in,” Parker explained.
    “All the damage is done at the point where the protons stop. And by tuning the energy of the protons, you can make them stop inside the tumor.”
    As scientists working with the LHC learn to better focus and control proton beams, the improvements will likely trickle down to the medical profession, he added.
    Faster Than Light
    Future spin-offs from the LHC are less certain.
    “We don’t know what we’re going to find out,” Parker said.
    Though admittedly far-fetched, one sexy idea is that the LHC may find extra dimensions of space/time. If so, the discovery could open the door to technologies that allow people to travel faster than the speed of light.
    In a sense, Parker explained, scientists may discover an ability to move chunks of space-time from one place to another through those extra dimensions, effectively bypassing the known laws of physics.
    “If you went to the 23rd century and there were people flying around faster than the speed of light, you would say, What is it you found out that enabled you to do this?” Parker said.
    “And the answer might be, It all started when we discovered there were these extra dimensions.”
    Krauss, of Arizona State University, said that even without such advances, curiosity-driven research is fundamental to maintaining our current standard of living for generations into the future.
    “It will help create innovation and enhance the economic future of our children in ways that we don’t know,” he said, adding that the chance to work with machines such as the LHC often attracts students to the sciences.
    Krauss added that the big science questions being probed with the LHC are also personally relevant and practical for all members of society.
    He explained that just as people are made of stardust, the origins of those particles in stardust stretch back to the beginning of the universe.
    “If it all works out, you’ll get a better understanding of what you’re doing here,” he said. “And, to me, that is the greatest benefit of science.”

    Ad dictionary..an adrant by Adland!

     

    Originally submitted by Dabitch. Some mods added!

    The advertising dictionary is useful for both adn00bs and adknowing and everyone in between.
    Note: this ad dictionary was hosted in another place where you could add words before our redesign, created in 2001. I figure I’d simply repost it as a regular blog post now since submissions declined.
    AstroTurf Marketing: Astroturf marketing is what you do when you post anything in a very (very!) popular blog and/or community blog simply to spread the word, like how great Pepsi Blue is, or how you like Terry Tate the office linebacker (with links) or whatever else you want to go ‘viral’.
    See also Astroturf – From Disinfopedia, the encyclopedia of propaganda. :”Senator Lloyd Bentsen, himself a long-time Washington and Wall Street insider, is credited with coining the term “astroturf lobbying”.” In other words, astroturf began in the political arena and seeped out to the consumer arena…

    Account Consecutive: These AE’s use the same dang plan and media mix for each and every one of their clients, no matter if they’re a small skateboard manufacturer or a national supplemental health insurance group for senior citizens. Also known as Coasters.

    (an) Add: To add is what you learned in early math class, as in 2+2=5. It’s also how dyslexic copywriters and people who do not work in advertising thinks one spells “ad” as in “advert”. Well, it’s wrong, just to clear that up. Besides, in advertising we think 1+1=3, so you really shouldn’t be talking math with us. 😉

    Adland: this is common term for this website, including the subsites/subsections such as Badland, the Commercial Archive, the adforums and so on. We’ve called it that since 1996 and old habits die hard. I should know, I still smoke.

    Adgrunt: I coined the expression here as a way to describe the audience that arrives, we are the sick twisted souls that use the remote control in order to find the commercials, rather than avoid them.

    Borelancer: A freelance creative who spends his or her entire time talking about who they’ve worked with, what they’ve learned and how you could use it to become better at your job.

    Blogaganda: Exactly what you think it is, propaganda in blogs or blogs created specifically in order to spew propaganda. Term coined here 2004

    Buzzard: You know this type – uses “utilize” instead of “use,” “proactive” in every other sentence, etc. Matter of fact, this type of person is so into it that they can use “paradigm” as a noun, verb and/or adjective.

    Choppywriter: A jerkwad (usually a part-owner of the agency) who spends mebbe half a minute pretending to think deeply about a client, writes down three or four random words* on a piece of paper, and hands it down for somebody else to try and flesh it out into an actual concept – and of course takes full credit for the concept if the underlings actually develop anything from it.
    *examples of word chop clusters…. “peanut, breasts, green, hair,” “boxers, hat, bananas, awning,” or “mutton, gremlin, ointment, eraser.”

    Copy Wanker (Courtesy I am kidding.Really.) – the writer who sneaks sexual innuendo into anything including ads for laundry detergents, prescription drugs and disposable nappies with the motto “sex sells”.

    Copywronger: An account manager who insists on telling people his or her embarrassingly bad copy ideas. See also Management Copywriter.

    Clue by Four: unknown origin : something you’d like to smack a certain mediabuyer – who bought Mercedes newspaper ad space in conjunction with Princess Di’s death being reported – over the head with.

    Creative Departed (Courtesy mochazina): a CD who is rumored to once have been creative but these days rides firmly on the shoulders of the creative department.

    Demi-production head: A senior producer who refuses to be on the set before noon

    Donuts: donuts – a prefab tv shell with the same ol’ beginning and end where you plop whatever the current promo is in the middle and call it a day. Completely forgettable lazy crap.

    Do a Mahir: The Mahir phenomenon, aptly described in this article [salon], immediatly spawned a million “viral” Internet campaigns trying to ride a similar wave of “pass it on” hype. “Doing a Mahir” is to in essence, build a page equally naivly funny as Mahir’s, or in other closely related traits try to harness the same morbid curiosity of internet viewers. In other words, this is now the officially oldest viral advertising tactic, on par with traditional ad cliché propositions like “for all your [roast beef] needs.”
    This is not to be confused with another type of “viral” campaign , which could be anything from the “use hotmail now” link at the bottom of each one of your sent hotmails, to a site that offers elaborate Ecards that you send your friends in order for the site to get traffic, to sneaky places like Ecrush that send out “someone has a crush on you” and make you type in a large amounts of friends real emails before they reveal who it is, if it even is anybody but their own email-harvesting machine…

    Dupliclaims: it’s the word Tim cheif sloganmaven (r.i.p.) from adslogans.co.uk invented to describe Badland lookalike ads. The word stuck.

    Endline : see strapline.

    Fart Director: A staff designer who’s managed to parlay the last 12 years of a burnt-out career shuffling from design firm to design firm doing nothing but bitch about the coffee and the bathrooms and how the clients will NEVER PAY FOR A SHOOT AROUND HERE!

    Friday: It’s not casual in adland. Friday is pink slip day. [friday is also silly link day on adlist.]

    Hoaz: A hoax-person purposely designed in order to get net-wide and/or pressattention.
    The press [legit] attention can be it’s only goal, the more elaborate one use the pressattention to flog a product. See examples such as Netochka Nezvanova [salon article link]. Bot? Person? Artgang? Software engineer? Troll?.
    Expression coined to separate an elaborate Hoax-person/entity on the net from an elaborate Troll on the net with which a Hoaz shares many traits.

    Hoarse Whisperer: An executive who read the intro to one of those body language books and speed-read through the rest, who now makes an ass of himself in every meeting with overexaggerated winks, eyebrow wiggles, staredowns, hand and arm gestures, and intentional intrusion of personal zones to display how “alpha” he is.

    Junior Assistant Account Coordinator Planner Executive: Gopher

    Layout – never an idea: The layout itself can do most of the ideas job, where it is placed, how it looks communicates more than its given credit. But a layout is not an idea. Stating “I used blurry fonts first – they nicked my idea!“, is better said as: “I used blurry fonts first – they nicked my design style“.
    If blurred out fonts are used in order to communicate the need for new glasses and a visit to the optrician, the fonts are expressing the idea, but blurry fonts on their own aren’t an idea.
    Otherwise, a layout carries the idea but it is never the idea on it’s own.

    Viral ad (related to Mahir, umbrella-term.): When first coined – Steve Jurvetson and Tim Draper are credited with the term Viral Marketing in 1997 – the phrase “viral” was anything from those little sigfiles at the bottom of a hotmail mail to any other “wildfire” word of mouth.
    These days the term Viral is more often used in regards to actual commercials that spread like wildfire across the web, some agencies make “made for web only” commercials specifically. Anything too raunchy, sexy or anything that was “banned from TV” (has the potential of becoming a viral film. Viral sites are the best way of promoting them, a great example was the Fanta Shokata website which allowed punters to create their own films and spread them to friends – thus both allowing users to create a film and email their friends.
    Famous film examples: Lee & Rubberburner leaked films on the net via “Losers.org”and for us adgrunts Truth In Advertising tickled our funnbone extra much, both in 2000. Fred & Farid’s Xbox “champagne” 2002, Monster spoof “when I grow up” 2002, Ford Ka cat decapitation in 2004, the BIG ad and suicide vw bomber ad by Lee & Dan, 2005 – just to name a few.

    Master Bait: An older suit with a once notable past in a certain industry who is hired and paraded around to increase the chances of successfully wooing a client in that same industry. Unfortunately, the wooing fails, so the agency is stuck with a disinterested, expensive and grizzled grumpbucket until the contract runs out.

    Plannager : An account manager who really wanted to be a planner and who is constantly trying to prove that he or she would make a good one.

    Posse Galore: When an agency principal goes on a long distance trip to meet with a potential client who happens to be male, there’s usually at least two from this group, typically female, young and attractive, who find out that their experience is required to make the visitation go smoothly as well as ensure success. Oh, and they have to giggle on cue and only speak when spoken to.

    ROI???: Return Of Investment. Numbers for the number chrunching guys. DM – that is, Direct Marketing – are the media fellows that have the best track record in proving their ROI – they know exactly who they mailed and how many responded after all.

    Rounder: Primary responsibility is taking the edgy elements out of an ad that make the account executive and/or client and/or focus group uncomfortable.

    Sarchasm: – The gulf between the author of sarcasm and the recipient who doesn’t get it. Some people reckon we’re overly hash with our opinions here, but relax, it’s only advertising….

    Senior Guinea Pig: The poor soul whose first task in the morning is to test the brown office beverage and find out if the caffeinated swill is palatable.

    Slogan : see Endline.

    SpaSMS: expression coined here back on 2000 regarding the SMS advertising/marketing messages texted to mobile phones to more accurately describe them.

    Spamvertise: Expression coined eons ago, frequently used by places such as Spamcop to describe unsolicited bulk email advertising. There is no real marketing or skill or actual “targeting” to a specific group at play when peoplespamvertise just a million pissed off people who soon desert their email addresses in the vain hope that a new one, might stay spam free. In Dabitch’s humble opinion, any marketing on the net not expressively asked for should be banned and the fuckwads responsible flogged in public. Many share it since the receiver actually pays the bill for these “ads” in form of wasted resources, wasted time, and more often that you’d think, phonebill costs or “account is over the limit” bills. As far as I know, this is the only form of advertising where the receiver pays to receive something they didn’t ask for. [So did the now illegal Fax ads, that wasted away millions of rolls of fax paper and tied up office faxes all night long, but the cost of paper is usually smaller.]

    SPIM: Spam sent over instant messaging systems IM. Could be a bot that just spews a short “conversation” before telling you about a URL that you must visit – could be a cruder bot that just says “Hi” and then SPIMs you immediately. Worse, it could be a bot trying to trick you into downloading adware or a virus. In any case, it’s annoying.

    Strapline: positioning statement.

    SudS: Many ads around the world are simply dubbed to fit into a new market without much consideration for how different different markets actually are. Getting an “adaptation brief” usually means that you’ll be translating and dubbing a soap advert or washing powder commercial . Now you know what they mean when they say “I’m working on SudS all week.” It means they’re bored.

    Tagline : see slogan.

    Tart Director (courtesy caffeinegoddess): AD whose sole goal is to work with the hottest chicks possible and try to nail them too.

    Wardrobe Wench: Primary duty of this stereotypically female staffer is, whenever a PLC (potentially lucrative client) is to be in the agency within the next day or two, to make sure (via email, voicemail, post-its, group meetings and one-on-ones) that every creative in the shop knows that they are supposed to wear clothes and underbritches that are clean, relatively inoffensive and in tolerably good condition (by executive standards) on that particular day. In case of failure, she has a stock of button-down shirts and pullovers embroidered with the agency name and/or logo to throw on the worst offenders at the last possible minute.

    White space : White space does not communicate. But it sure is purdy.

    Usage rights : Legal permission to reproduce copy, photos, logos or other intellectual property. Nobody understands this these days so everyone yells “fair use” at the top of their lungs instead.

    About MD

    Masala Digital is not just about Digital Marketing - it's about marketing in the digital age. The defining lines of marketing that segregated ATL, BTL & Digital hardly hold any water in the age of integrated marketing that assimilates effective practices across all available mediums to create truly integrated ideas. Masala Digital is the platform for sharing, collaborating and participating to add wings to these thoughts. You too can contribute..check out the "Contact Us" page for more information.