Masala Digital

Marketing Masala in the Digital Age

Awesome? Scary? or Simply Brilliant? :)

The weekend has been pretty interesting. I saw rebounds regarding Google and its shenanigans all across social networks and the Internet in general, and then woke up this morning to read more in print. Led to some light thinking on the matter, and I tried breaking these thoughts into three distinct and debatable trends that I have noticed about the BigO.

One champion for your business

On Saturday, Steve Rubel interviewed Jeff Jarvis’ about his new book, What Would Google Do? In the book, Jarvis breaks down Google’s practices into 12 distinct rules and then applies them to aging industries like media and advertising. Denuo/Publicis’s Rishad Tobaccowala points out how Google served an entirely new population of advertisers who didn’t have agencies and that enabled it to set new rules. Google sells performance instead of scarcity (a lesson the rest of media must learn in this post-scarcity economy). Because it rewards relevance, it encourages better, more effective advertising.

One number in your life

I picked up today’s newspaper and there’s Google again with its mega plans to unify the masses. Launched on March 5th, Google Voice is all set to revolutionize telephones.It unifies your phone numbers, transcribes your voice mail, blocks telemarketers and elevates text messages to first-class communication citizens. And that’s just the warm-up. Google Voice began life in 2005 as something called GrandCentral. It was, in its own way, revolutionary. More on it here.

One fellow to help you out on the web

If search wiki wasn’t enough, Google now has made available the “preferred site” option to all its users. The service allows users to overweight certain web sites in the search engine result pages. Once you sign up, Google recommends pages from your history that you tend to visit when searching. You have the option to make these sites (or any other) a preferred destination.

Without even getting into the whole business/ SEO/ SEM discussion, I can only hope that you can turn it off – Half the fun about search is the fact that you can find the “unexpected” and stuff you haven’t seen before. I mean what is “search”, if you know what you’re gonna get?

One person who knows you better than you yourself!

So you worried just about how your search data was painting a DNA of who you are? Google  released 11 software applications for mobile phones that spell a fundamental change in our lives. Among the applications were functions such as text messaging, web browsing, a diary, Orkut – the company’s social networking offering – and Latitude, a GPS-based service that tracks you wherever you go. Innocent enough, perhaps. But combined they would allow Google to know what you are doing all of the time. A truly Orwellian development that has been described by privacy campaigners as “a catastrophic corruption of consent”.

Far-fetched? Not at all. The mobile phone industry has for years seen the potential for a rich market to develop in location-based services if only it could get its customers to agree. Google, on the other hand, has decided to take advantage of that market and it has sought to do so by appearing to be helpful. The rationale is simple – offer a service for free and the customer will not notice that they have given a company the right to know where they are at any time.

So now – considering the above, what do you think?

  1. Google is well on its way to create the “Empire
  2. Google is doing what all enterprises should do – consistently better their offering
  3. Google is retrograding the whole “Internet” story it fed on by killing basics like “free spirit”, “openness”, “surprises”, “sense of wonder” et al

Mumbai Terror and the role of new media

Mumbai suffered one of its worst terror nightmares these last 3 days when armed terrorists took over strategic spots in Mumbai, leading to a bloodshed yet unparalleled in its gruesomeness.

While the terror attacks received worldwide media coverage, it was no less covered extensively by citizen journalists and common people who used a host of digital mediums to add to the story. Internet, and new media tools, came on the forefront as reliable tools to track the terror drama.

wiki_mumbaiA wikipedia page was constantly updated by vigilant users, providing a single point of reference.

Many twitter feeds contributed to real-time reporting & status update, which were utilzed heavily by the administration, media as well as citizens to get regular updates as well as channelize real-time help.

image

Twitter feed for Mumbai

Twitter-fed list of useful local numbers

Post the attacks, these feeds have become the buzz-ground for discussions, opinions and to plan next steps to solve the problem at its roots.

image A google maps page also became a ready reference guide, especially for people outside India to get a real-life perspective of where and how things were happening.

image Vinu’s photostream was picked up by Fox News & CNN as well as multiple channels to provide real-time updates on all that was happening.

image Over 2000 videos have flooded youtube post the attacks.

image The MumbaiHelp blog has updated lists of all relevant helpline numbers as well.

Next Up:BarcampDelhi5!

BarCampDelhi5

BarCampDelhi5

BarCamp is an international network of user generated conferences — open, participatory workshop-events, whose content is provided by participants — often focusing on early-stage web applications, and related open source technologies, social protocols, and open data formats.

BarCamp Delhi is proposed to be a camp where enthusiasts get together and discuss/ brain-storm/ share opinions/ information/ wisdom about anything. Be it Web Technologies, technology related trends, Mobiles, Hacking, Blogging, Vlogs, Social Media etc. that interests the people.

When?

11-12th October – Barcamp Delhi 5 has tentatively been decided to hold on these dates.

Where?
How to register & Volunteer?

* Click on BCD5Campers to register yourself.

* Barcamp is your event. Help this event by Volunteering in some or the other tasks: BCD5Volunteers

Proposed Talks/ Sessions

See the list of sessions planned and/or add your talks: BCD5Sessions
IIT Delhi

On the History of Barcamp, please read here.

Digital or Die!

Original article here: http://www.clickz.com/showPage.html?page=3630966

Digital or Die

By Rebecca Lieb, The ClickZ Network, Sep 26, 2008

One of the most crammed, standing-room-only sessions at MIXX this week featured the media directors of top agencies, including Digitas, Mediaedge:cia, Neo@Ogilvy, and MindShare. As they talked targeting and how they were spending millions of media dollars for their respective rosters of blue-chip clients, online media trainer extraordinaire Leslie Laredo leaned over to whisper in my ear, “Not a single person on this panel is over 30.”

Whether her observation is literally true is moot. The point is these senior agency executives are young, much younger than their typical counterparts on the traditional media side of the table.

Why? Are old dogs so adverse to learning new tricks? Because certainly at MIXX, as well as at OMMA last week, bemoaning the digital talent gap was a cry that emerged early and often.

It’s not just old-timers on the traditional agency side of the equation who are stubbornly resisting the shift to digital. It’s an issue across the media landscape. Their reluctance was perhaps somewhat understandable in the go-go ’90s and in the sober, austere, bleak era around 2002.

But now?

Still, I’m seeing traditional publishers cut back on digital endeavors (and digital staff) in a desperate and futile effort to sustain their flagging, dead-tree legacy brands. I’m seeing digital executives going to senior management with requests for back-end tools, such as content management systems and social media software, only to learn their corporate overlords have no idea what all that stuff is, much less what it’s actually used for or how it can benefit the business.

And I’m seeing some of those print publications flatline. Friends who have been print journalists for decades are panicking in the face of cutbacks, early retirement, consolidation, and plain old extinction.

But they’re not learning digital skills. A critic friend stays up nights over the fact his paper is due to shutter at month’s end. When I inquired about his online skills, he replied that even the most fundamental elements of a story, such as hyperlinks, were determined and executed by the online editor. He doesn’t know how to do any of that stuff.

An entrepreneur behind an online publishing startup, meanwhile, recently posed a hypothetical question: “If you could hire a top journalist with 20 years’ traditional experience or someone fresh out of J-school who knew the Web cold, which person would you hire?”

No contest. Hands down, I’d make the kid an offer.

New media is becoming old hat. It’s a fact of life. OMMA and MIXX were packed, refreshingly, with new faces. I’m speaking next week at MIMA in Minneapolis, another sold-out interactive marketing event. Newfound interest in and support for digital advertising is heartening, yet there’s still an astonishing degree of pushback across the media industries.

Across all industries and sectors, in fact. Veteran Web consultant and publisher Larry Chase related a story this week about rescuing a neighbor’s virus-infected hard drive (they’d let their virus protection software subscription expire). The relieved and chastised owner piped up that while they didn’t know much about virus protection, they had just learned how to create an e-mail attachment.

Clinging to Luddism and deliberate blindness in the face of the digital revolution (no understatement there!) may have been cute 10 years ago. Today, it’s inexcusable.

Those glib and somewhat arrogant aphorisms, such as “everything that can be digital will be,” have come to pass. In a climate buffeted by a tumultuous economy and tenuous job security, the advertising and media industries really have reached the point of go-digital-or-die.

The question, of course, is how do you change attitudes? How can media professionals be made to understand and convinced to embrace digital media and Web literacy, e-mail accounts, and the occasional Amazon order? It’s disheartening to watch friends and colleagues lose jobs — as well as their future prospects — before they wake up to this no-longer-new reality.

So what’s the answer? Some sort of digital Peace Corps? Community college courses? Should companies undertake in-house training initiatives?

What are you doing? Because friends can no longer allow friends to remain digitally illiterate. Or is the media and advertising landscape going to have to undergo a Wall Street meltdown before people start to change?

Ad dictionary..an adrant by Adland!

 

Originally submitted by Dabitch. Some mods added!

The advertising dictionary is useful for both adn00bs and adknowing and everyone in between.
Note: this ad dictionary was hosted in another place where you could add words before our redesign, created in 2001. I figure I’d simply repost it as a regular blog post now since submissions declined.
AstroTurf Marketing: Astroturf marketing is what you do when you post anything in a very (very!) popular blog and/or community blog simply to spread the word, like how great Pepsi Blue is, or how you like Terry Tate the office linebacker (with links) or whatever else you want to go ‘viral’.
See also Astroturf – From Disinfopedia, the encyclopedia of propaganda. :”Senator Lloyd Bentsen, himself a long-time Washington and Wall Street insider, is credited with coining the term “astroturf lobbying”.” In other words, astroturf began in the political arena and seeped out to the consumer arena…

Account Consecutive: These AE’s use the same dang plan and media mix for each and every one of their clients, no matter if they’re a small skateboard manufacturer or a national supplemental health insurance group for senior citizens. Also known as Coasters.

(an) Add: To add is what you learned in early math class, as in 2+2=5. It’s also how dyslexic copywriters and people who do not work in advertising thinks one spells “ad” as in “advert”. Well, it’s wrong, just to clear that up. Besides, in advertising we think 1+1=3, so you really shouldn’t be talking math with us. 😉

Adland: this is common term for this website, including the subsites/subsections such as Badland, the Commercial Archive, the adforums and so on. We’ve called it that since 1996 and old habits die hard. I should know, I still smoke.

Adgrunt: I coined the expression here as a way to describe the audience that arrives, we are the sick twisted souls that use the remote control in order to find the commercials, rather than avoid them.

Borelancer: A freelance creative who spends his or her entire time talking about who they’ve worked with, what they’ve learned and how you could use it to become better at your job.

Blogaganda: Exactly what you think it is, propaganda in blogs or blogs created specifically in order to spew propaganda. Term coined here 2004

Buzzard: You know this type – uses “utilize” instead of “use,” “proactive” in every other sentence, etc. Matter of fact, this type of person is so into it that they can use “paradigm” as a noun, verb and/or adjective.

Choppywriter: A jerkwad (usually a part-owner of the agency) who spends mebbe half a minute pretending to think deeply about a client, writes down three or four random words* on a piece of paper, and hands it down for somebody else to try and flesh it out into an actual concept – and of course takes full credit for the concept if the underlings actually develop anything from it.
*examples of word chop clusters…. “peanut, breasts, green, hair,” “boxers, hat, bananas, awning,” or “mutton, gremlin, ointment, eraser.”

Copy Wanker (Courtesy I am kidding.Really.) – the writer who sneaks sexual innuendo into anything including ads for laundry detergents, prescription drugs and disposable nappies with the motto “sex sells”.

Copywronger: An account manager who insists on telling people his or her embarrassingly bad copy ideas. See also Management Copywriter.

Clue by Four: unknown origin : something you’d like to smack a certain mediabuyer – who bought Mercedes newspaper ad space in conjunction with Princess Di’s death being reported – over the head with.

Creative Departed (Courtesy mochazina): a CD who is rumored to once have been creative but these days rides firmly on the shoulders of the creative department.

Demi-production head: A senior producer who refuses to be on the set before noon

Donuts: donuts – a prefab tv shell with the same ol’ beginning and end where you plop whatever the current promo is in the middle and call it a day. Completely forgettable lazy crap.

Do a Mahir: The Mahir phenomenon, aptly described in this article [salon], immediatly spawned a million “viral” Internet campaigns trying to ride a similar wave of “pass it on” hype. “Doing a Mahir” is to in essence, build a page equally naivly funny as Mahir’s, or in other closely related traits try to harness the same morbid curiosity of internet viewers. In other words, this is now the officially oldest viral advertising tactic, on par with traditional ad cliché propositions like “for all your [roast beef] needs.”
This is not to be confused with another type of “viral” campaign , which could be anything from the “use hotmail now” link at the bottom of each one of your sent hotmails, to a site that offers elaborate Ecards that you send your friends in order for the site to get traffic, to sneaky places like Ecrush that send out “someone has a crush on you” and make you type in a large amounts of friends real emails before they reveal who it is, if it even is anybody but their own email-harvesting machine…

Dupliclaims: it’s the word Tim cheif sloganmaven (r.i.p.) from adslogans.co.uk invented to describe Badland lookalike ads. The word stuck.

Endline : see strapline.

Fart Director: A staff designer who’s managed to parlay the last 12 years of a burnt-out career shuffling from design firm to design firm doing nothing but bitch about the coffee and the bathrooms and how the clients will NEVER PAY FOR A SHOOT AROUND HERE!

Friday: It’s not casual in adland. Friday is pink slip day. [friday is also silly link day on adlist.]

Hoaz: A hoax-person purposely designed in order to get net-wide and/or pressattention.
The press [legit] attention can be it’s only goal, the more elaborate one use the pressattention to flog a product. See examples such as Netochka Nezvanova [salon article link]. Bot? Person? Artgang? Software engineer? Troll?.
Expression coined to separate an elaborate Hoax-person/entity on the net from an elaborate Troll on the net with which a Hoaz shares many traits.

Hoarse Whisperer: An executive who read the intro to one of those body language books and speed-read through the rest, who now makes an ass of himself in every meeting with overexaggerated winks, eyebrow wiggles, staredowns, hand and arm gestures, and intentional intrusion of personal zones to display how “alpha” he is.

Junior Assistant Account Coordinator Planner Executive: Gopher

Layout – never an idea: The layout itself can do most of the ideas job, where it is placed, how it looks communicates more than its given credit. But a layout is not an idea. Stating “I used blurry fonts first – they nicked my idea!“, is better said as: “I used blurry fonts first – they nicked my design style“.
If blurred out fonts are used in order to communicate the need for new glasses and a visit to the optrician, the fonts are expressing the idea, but blurry fonts on their own aren’t an idea.
Otherwise, a layout carries the idea but it is never the idea on it’s own.

Viral ad (related to Mahir, umbrella-term.): When first coined – Steve Jurvetson and Tim Draper are credited with the term Viral Marketing in 1997 – the phrase “viral” was anything from those little sigfiles at the bottom of a hotmail mail to any other “wildfire” word of mouth.
These days the term Viral is more often used in regards to actual commercials that spread like wildfire across the web, some agencies make “made for web only” commercials specifically. Anything too raunchy, sexy or anything that was “banned from TV” (has the potential of becoming a viral film. Viral sites are the best way of promoting them, a great example was the Fanta Shokata website which allowed punters to create their own films and spread them to friends – thus both allowing users to create a film and email their friends.
Famous film examples: Lee & Rubberburner leaked films on the net via “Losers.org”and for us adgrunts Truth In Advertising tickled our funnbone extra much, both in 2000. Fred & Farid’s Xbox “champagne” 2002, Monster spoof “when I grow up” 2002, Ford Ka cat decapitation in 2004, the BIG ad and suicide vw bomber ad by Lee & Dan, 2005 – just to name a few.

Master Bait: An older suit with a once notable past in a certain industry who is hired and paraded around to increase the chances of successfully wooing a client in that same industry. Unfortunately, the wooing fails, so the agency is stuck with a disinterested, expensive and grizzled grumpbucket until the contract runs out.

Plannager : An account manager who really wanted to be a planner and who is constantly trying to prove that he or she would make a good one.

Posse Galore: When an agency principal goes on a long distance trip to meet with a potential client who happens to be male, there’s usually at least two from this group, typically female, young and attractive, who find out that their experience is required to make the visitation go smoothly as well as ensure success. Oh, and they have to giggle on cue and only speak when spoken to.

ROI???: Return Of Investment. Numbers for the number chrunching guys. DM – that is, Direct Marketing – are the media fellows that have the best track record in proving their ROI – they know exactly who they mailed and how many responded after all.

Rounder: Primary responsibility is taking the edgy elements out of an ad that make the account executive and/or client and/or focus group uncomfortable.

Sarchasm: – The gulf between the author of sarcasm and the recipient who doesn’t get it. Some people reckon we’re overly hash with our opinions here, but relax, it’s only advertising….

Senior Guinea Pig: The poor soul whose first task in the morning is to test the brown office beverage and find out if the caffeinated swill is palatable.

Slogan : see Endline.

SpaSMS: expression coined here back on 2000 regarding the SMS advertising/marketing messages texted to mobile phones to more accurately describe them.

Spamvertise: Expression coined eons ago, frequently used by places such as Spamcop to describe unsolicited bulk email advertising. There is no real marketing or skill or actual “targeting” to a specific group at play when peoplespamvertise just a million pissed off people who soon desert their email addresses in the vain hope that a new one, might stay spam free. In Dabitch’s humble opinion, any marketing on the net not expressively asked for should be banned and the fuckwads responsible flogged in public. Many share it since the receiver actually pays the bill for these “ads” in form of wasted resources, wasted time, and more often that you’d think, phonebill costs or “account is over the limit” bills. As far as I know, this is the only form of advertising where the receiver pays to receive something they didn’t ask for. [So did the now illegal Fax ads, that wasted away millions of rolls of fax paper and tied up office faxes all night long, but the cost of paper is usually smaller.]

SPIM: Spam sent over instant messaging systems IM. Could be a bot that just spews a short “conversation” before telling you about a URL that you must visit – could be a cruder bot that just says “Hi” and then SPIMs you immediately. Worse, it could be a bot trying to trick you into downloading adware or a virus. In any case, it’s annoying.

Strapline: positioning statement.

SudS: Many ads around the world are simply dubbed to fit into a new market without much consideration for how different different markets actually are. Getting an “adaptation brief” usually means that you’ll be translating and dubbing a soap advert or washing powder commercial . Now you know what they mean when they say “I’m working on SudS all week.” It means they’re bored.

Tagline : see slogan.

Tart Director (courtesy caffeinegoddess): AD whose sole goal is to work with the hottest chicks possible and try to nail them too.

Wardrobe Wench: Primary duty of this stereotypically female staffer is, whenever a PLC (potentially lucrative client) is to be in the agency within the next day or two, to make sure (via email, voicemail, post-its, group meetings and one-on-ones) that every creative in the shop knows that they are supposed to wear clothes and underbritches that are clean, relatively inoffensive and in tolerably good condition (by executive standards) on that particular day. In case of failure, she has a stock of button-down shirts and pullovers embroidered with the agency name and/or logo to throw on the worst offenders at the last possible minute.

White space : White space does not communicate. But it sure is purdy.

Usage rights : Legal permission to reproduce copy, photos, logos or other intellectual property. Nobody understands this these days so everyone yells “fair use” at the top of their lungs instead.

Smells like lunch!

Check out this KFC Press Release about a really innovative marketing campaign!

In a marketing first, KFC is highlighting the launch of its $2.99 Deals by placing the mouth-watering aroma of Kentucky Fried Chicken in the halls and offices of corporate America.

Forget television integrations or corporate naming rights, Kentucky Fried Chicken’s first-ever “scent-focused” pilot program teamed KFC with corporate mail rooms nationwide. Along with carrying inter-office mail, overnight packages and bills, mail carts in Washington, D.C., Chicago and Dallas delivered the aroma of freshly prepared Kentucky Fried Chicken during pre-lunch mail drops.

Through the pilot program, KFC worked with an online company, a business-to-business consulting firm and a non-profit, to include a $2.99 Deal – a plated meal including KFC’s world famous chicken, a side item and a biscuit – on the actual mail carts that pass the offices of hungry workers.

“There is truly no better brand ambassador worldwide than the signature aroma of freshly prepared Kentucky Fried Chicken,” said James O’Reilly, chief marketing officer for KFC. “And we couldn’t think of a better way to showcase the value of our new $2.99 Deal than to inject the mouth-watering scent of Kentucky Fried Chicken into the corridors of corporate America.”

To bring the sweet-smelling promotion to life, KFC collaborated with Chemistry.com in Dallas; the Trade Association & Society Consultants of Washington, D.C.; and the Chicago offices of the Salvation Army.

 

More Smelladvertising:

 

image

VIA (the washing powder) ran a poster campaign in Stockholm and Malmö which..er..actually smells!

Push the little spout at the bottom of the poster and you’ll sniff a sample on how the washing powder smells. Or how clean clothes smell after being washed with Via.

HOT!

So, smell some fried chicken, and if it gets too much, there is always the refreshing detergent smell to wash it off! Anyone for coffee beans?

More examples? Look at how newspapers are using smelladvertising to regain lost commercial revenues…here

Piclens is now Cooliris

Remember our post on Piclens? Well, things have changed a bit over there…and we have a quick update from the Piclens Team at Cooliris:

Luna Yang wrote:

Hi Masala Digital Team,My name is Luna and I’m a Stanford intern at Cooliris. You posted about PicLens recently – thank you! Since you use and enjoy PicLens, we thought you might appreciate an update on our product as we’re releasing some exciting new features today.

One of the biggest changes is that PicLens will now be known as Cooliris. Not only is the brand of our product undergoing change, but so is our product. We are very pleased to introduce Cooliris 1.8 with a few new additions that will make the lives of our users easier.

 

 

  • Sharing: Interact more within Cooliris by sharing cool content you find in Cooliris with your friends. All you need is their emails to send them the images and videos you find interesting. Your recipients don’t even have to be PicLens users to receive your content. And now with our new international content and Olympics channel, there’s even more to play with – share the gift of a 3D Cooliris Internet experience!
  • Cooliris for Developers: Enabling websites has just become the work of less than 10 minutes with Quick and Simple! Even sites with complex media are now better served with Full-Featured Cooliris support. Our new Developer Forum is a quick way to find the answers to all of your enabling questions. We’ve got you covered for all of your enabling needs.

You can download Cooliris 1.8 at http://cooliris.com and find out more about Cooliris for Developers at http://developer.cooliris.com. We hope you and your readers enjoy Cooliris. I’d be happy to answer any questions you may have and look forward to hearing your feedback.All the Best,
Luna and The Cooliris Team

 

 

Activism Events go Online!

 

 

We live in electrifying digital times. Events can be converged 360 degrees to involve the whole humanity simultaneously.  Add to that the fact that the internet is a great place to be an armchair activist. One can debate and interact about many issues with like minded people from around the world. With the world going digital and converging on the internet, it’s an exciting thing to take a stance and get involved.

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Take the case of Pangea Day, a unique global event concept which aimed to bring the world together through film. It started at 18:00 GMT on May 10, 2008 in Cairo, Kigali, London, Los Angeles, Mumbai, and Rio de Janeiro were linked for a live program of powerful films, live music, and visionary speakers. The entire program was broadcast – in seven languages – to millions of people worldwide through the internet, television, and mobile phones. Other than that there were happenings at movie theatres, parks, and other shared venues before the run up to the broadcasts.

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The 24 short films were featured were selected from an international competition that generated more than 2,500 submissions from over one hundred countries. The films were chosen based on their ability to inspire, transform, and allow us see the world through another person’s eyes. They taked about issues from human rights to climate change.  Details on the Pangea Day films can be viewed here.

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Today a wide array of such events can be conducted online. The best part about them is that they are interactive and global in nature. Pod casts, Webcasts and Online chats can be achieved quite simply and publicized through web. Issue based events gather a lot of buzz as internet can be an effective media for research and debate. Considering internet is the future, it definitely seems an ‘eventful’ one.

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  • Piclens

    What is Piclens? 

    It’s a free browser plug in from Cooliris, which provides astonishingly good image browsing facilities on the web. The best way to describe PicLens is that it’s a like the slideshow feature in Picasa or a similar photo viewing tool, but applied to web pages. Clever use of zooming, panning and 3D style presentation not only improves your ability to scan, but is also visually stunning. Piclens provides full screen immersive picture browsing of web sites that support Media RSS.

    How and where it works 

    To use PicLens, a user clicks a small translucent icon   that appears atop the image of   interest once the plugin is installed. The PicLens slideshow interface appears and the user can move from one photo to the next or press play and enjoy the show. A user can intuitively browse images within search results, photo albums, and Media RSS enabled websites.

    Support is currently provided for Flickr, Facebook, Friendster, Picasa Web Album and image search results from Google and Yahoo. Site owners can add support to any site with photos by including Media RSS support.

     

    What you can do on Piclens.

    3D Wall

    Transform your browser into a full-screen, 3D experience for online photos and videos

    3D Video Search

    Fly through 1000s of You Tube videos faster than you’ve ever imagined possible

     Discover

    MSNBC, ESPN, movie trailers…Get the latest news, photos, and video feeds

    Shop Amazon

    Browse products from Amazon in a new virtual window shopping environment

     

    Conclusion

    The full screen rendering does require a decent internet speed when displaying large photographs, but visually the results are stunning. This Firefox plugin is going to find a lot of fans very, very quickly

     

    Resources

    http://www.techcrunch.com/2007/06/26/full-screen-web-photo-browsing-with-piclens/

    www.greatapps.blogspot.com

    www.piclens.com

    So I was going through Seth Godins’ blog (author of business books and a popular speaker.) and I came across this post (what do you know) of his where he writes about a bunch of things every good marketer should know. Thought it would be a good idea to share it on here.

    1. Anticipated, personal and relevant advertising always does better than unsolicited junk.
    2. Making promises and keeping them is a great way to build a brand.
    3. Your best customers are worth far more than your average customers.
    4. Share of wallet is easier, more profitable and ultimately more effective a measure than share of market.
    5. Marketing begins before the product is created.
    6. Advertising is just a symptom, a tactic. Marketing is about far more than that.
    7. Low price is a great way to sell a commodity. That’s not marketing, though, that’s efficiency.
    8. Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations.
    9. Products that are remarkable get talked about.
    10. Marketing is the way your people answer the phone, the typesetting on your bills and your returns policy.
    11. You can’t fool all the people, not even most of the time. And people, once unfooled, talk about the experience.
    12. If you are marketing from a fairly static annual budget, you’re viewing marketing as an expense. Good marketers realize that it is an investment.
    13. People don’t buy what they need. They buy what they want.
    14. You’re not in charge. And your prospects don’t care about you.
    15. What people want is the extra, the emotional bonus they get when they buy something they love.
    16. Business to business marketing is just marketing to consumers who happen to have a corporation to pay for what they buy.
    17. Traditional ways of interrupting consumers (TV ads, trade show booths, junk mail) are losing their cost-effectiveness. At the same time, new ways of spreading ideas (blogs, permission-based RSS information, consumer fan clubs) are quickly proving how well they work.
    18. People all over the world and of every income level, respond to marketing that promises and delivers basic human wants.
    19. Good marketers tell a story.
    20. People are selfish, lazy, uninformed and impatient. Start with that and you’ll be pleasantly surprised by what you find.
    21. Marketing that works is marketing that people choose to notice.
    22. Effective stories match the worldview of the people you are telling the story to.
    23. Choose your customers. Fire the ones that hurt your ability to deliver the right story to the others.
    24. A product for everyone rarely reaches much of anyone.
    25. Living and breathing an authentic story is the best way to survive in an conversation-rich world.
    26. Marketers are responsible for the side effects their products cause.
    27. Reminding the consumer of a story they know and trust is a powerful shortcut.
    28. Good marketer’s measure.
    29. Marketing is not an emergency. It’s a planned, thoughtful exercise that started a long time ago and doesn’t end until you’re done.
    30. One disappointed customer is worth ten delighted ones.
    31. In the Google world, the best in the world wins more often, and wins more.
    32. Most marketers create good enough and then quit. Greatest beats good enough every time.
    33. There are more rich people than ever before, and they demand to be treated differently.
    34. Organizations that manage to deal directly with their end users have an asset for the future.
    35. You can game the social media in the short run, but not for long.
    36. You market when you hire and when you fire. You market when you call tech support and you market every time you send a memo.
    37. Blogging makes you a better marketer because it teaches you humility in your writing.

    Having read all of this what struck me is that it’s all so simple! and yet alot of these facts get overlooked only too easily. There is always room to learn more and more each day, but learning matters only when you put what you have learned to use.This is but a chip of the iceberg, feel free to add on.

    About MD

    Masala Digital is not just about Digital Marketing - it's about marketing in the digital age. The defining lines of marketing that segregated ATL, BTL & Digital hardly hold any water in the age of integrated marketing that assimilates effective practices across all available mediums to create truly integrated ideas. Masala Digital is the platform for sharing, collaborating and participating to add wings to these thoughts. You too can contribute..check out the "Contact Us" page for more information.