Masala Digital

Marketing Masala in the Digital Age

Gharkamai: Yet another Indian dot-com startup!

All boys & men working from home rejoice…and welcome aboard Gharkamai!

Gharkamai Logo

Started by a couple of Delhi dotcommers, Gharkamai is in beta as we speak, and aims at connecting businesses with business professionals as per need.

So if you are looking at home-based work, have an unexplored expertise, need extra income, then log on & create a profile. Similarly, if you need freelancers and project-centric professionals, it makes sense to look some people up over here.

2 reasons why the resource pool should be good here:

1. Home-based workers strive to deliver better, as a sense of entrepreneurship comes in, leading to better results

2. In these recession-led times, pink slipped folks can find solace here!

The only glitch – registration process is a bit long, and you need to submit a CV…painful. Hope the owners do something about that!

Check it out & do post a comment upon your experience…

Google’s 10^100 Project

As Google turns 10 they celebrate with an attempt to make a difference.They have officially announced the launch of the Google Project 10^100, on the Google blog.

Here is what they have to say:

To mark our 10th birthday and celebrate the spirit of our users and the web, we’re launching Project 10^100 (that’s “ten to the hundredth”) a call for ideas that could help as many people as possible, and a program to bring the best of those ideas to life. CNN will be covering this project, including profiles of ideas and the people who submit them from around the world. For a deeper look, follow along at Impact Your World.

During the next three months, the Internet search company will solicit world-changing ideas from anyone, anywhere, no matter the size or scope and will reward the top five ideas with $10 million to see their projects come to life. Google will select the 100 best ideas before having the public vote for the top 20 semifinalists in late January. Five finalists will split the $10 million, which Google will give to them to help get their projects off the ground.

Watch the video:

The categories for entry seem to be primarily humanitarian aid innovations, including things like water solutions for rural villages in developing countries, and solutions for bringing wireless internet to disconnected rural areas.

If you have ideas that you feel can help make a difference to the world, now is your time to act.

John Roach
for National Geographic News

September 12, 2008

A multibillion-dollar atom smasher on the Franco-Swiss border may help scientists treat diseases, improve the Internet, and open the door to travel through extra dimensions, according to physicists.The first half of the inner tracker barrel for the Compact Muon Spectrometer, an experimental device at the Large Hadron Collider, is seen in an undated image. In addition to solving big mysteries of the universe, the massive atom smasher—which was "turned on" September 10, 2008—may help treat disease, improve the Internet, and open the door to faster-then-light travel, scientists say.
On Wednesday scientists cheered and champagne flowed as the first beam of protons lapped around the Large Hadron Collider’s (LHC) 17-mile (27-kilometer) underground tunnel at the European Organization for Nuclear Research.
The collider, the world’s largest particle accelerator, was designed to solve big mysteries in science, such as the nature of dark matter and what the universe was like just after the big bang.
The massive machine could also lead to medical and technological advances, some experts argue.
Such potential breakthroughs are often an “ancillary benefit” of big science projects like the LHC, said Lawrence Krauss, a theoretical physicist and author at Arizona State University in Tempe.
Still, Krauss said, these benefits are a misguided way to justify building the atom smasher.
“It’s like trying to argue that manned space missions were useful for Tang,” he said, referring to the powdered drink mix popularized in U.S. households by NASA in the 1960s.
“Our job as scientists is to explain that these esoteric things [such as dark matter] are not completely unrelated to humanity,” he added. “Ultimately, we address the questions of how we got here and what we’re made of.”
Already Providing Benefits
In the months ahead, scientists will use the LHC to ramp up opposing proton beams to nearly light speed and smash particles together, breaking them into smaller components.
Monstrous detectors will pore through the detritus, helping scientists examine the conditions of the very early universe.
The computer network set up to process the mountains of data generated by each collision is already inspiring spin-offs, noted Andy Parker, a professor of high energy physics at Cambridge University in the United Kingdom, who helped design the grid system.
Parker is also involved with a Cambridge-based company that is using the grid technology, which links together thousands of computers, to better index images on the Internet.
Such a system determines the task to be done, the processing power required, checks for availability, sends the task out, gets it done, and ships it back to the scientist—all while the person sits at a desk.
“I don’t have to do anything to achieve [all] that,” Parker said.
Technologies developed for earlier atom smashers—such as the Relativistic Heavy Ion Collider that booted up in New York in 2000 and the Fermilab Tevatron started in 1987 in Illinois—are today ingrained in mainstream society, Parker noted.
Positron emission tomography (PET) scans, for example, are common at most major hospitals to make images of the insides of patients’ bodies, often to look for cancerous tumors.
The technique stems from general studies of antimatter and the use of particle detectors, Parker said.
And more medical professionals are turning to proton beams similar to those used in the LHC to blast away tumors deep inside bodies.
“What you can do there is send a beam of protons into the patient, which does essentially no damage at all to the tissues on the way in,” Parker explained.
“All the damage is done at the point where the protons stop. And by tuning the energy of the protons, you can make them stop inside the tumor.”
As scientists working with the LHC learn to better focus and control proton beams, the improvements will likely trickle down to the medical profession, he added.
Faster Than Light
Future spin-offs from the LHC are less certain.
“We don’t know what we’re going to find out,” Parker said.
Though admittedly far-fetched, one sexy idea is that the LHC may find extra dimensions of space/time. If so, the discovery could open the door to technologies that allow people to travel faster than the speed of light.
In a sense, Parker explained, scientists may discover an ability to move chunks of space-time from one place to another through those extra dimensions, effectively bypassing the known laws of physics.
“If you went to the 23rd century and there were people flying around faster than the speed of light, you would say, What is it you found out that enabled you to do this?” Parker said.
“And the answer might be, It all started when we discovered there were these extra dimensions.”
Krauss, of Arizona State University, said that even without such advances, curiosity-driven research is fundamental to maintaining our current standard of living for generations into the future.
“It will help create innovation and enhance the economic future of our children in ways that we don’t know,” he said, adding that the chance to work with machines such as the LHC often attracts students to the sciences.
Krauss added that the big science questions being probed with the LHC are also personally relevant and practical for all members of society.
He explained that just as people are made of stardust, the origins of those particles in stardust stretch back to the beginning of the universe.
“If it all works out, you’ll get a better understanding of what you’re doing here,” he said. “And, to me, that is the greatest benefit of science.”

Photonic Integrated Circuit.

                     Photonic Integrated Circuit.

 

 

Overview

Scientists have developed what they claim is a small scratch on a piece of glass, which could make the internet nearly 100 times faster and give users unlimited, error-free access anywhere in the world. Lead researcher at the University of Sydney Ben Eggleton while making the announcement said, initial testing of the technology showed it was possible to achieve Internet speeds 60 times faster than the current Telstra network. But if developed further, the circuit could reach speeds 100 times faster, he added.

 

What is ‘The Scratch’ all about?

“The scratched glass we have developed is actually a Photonic Integrated Circuit. This circuit uses the ‘scratch’ as a guide or a switching path for information – kind of like when trains are switched from one track to another – except this switch takes only one picosecond to change tracks…this means that in one second the switch is turning on and off about one million times. We are talking about photonic technology that has terabit per second capacity, we [now] use electronics for switching and that has been okay, but as we move toward a more tech-savvy future there is a demand for instant Web gratification,” Eggleton said.The University of Sydney has developed the scratch in collaboration with the Technical University of Denmark and financial support from Australian Research Council.

 

How it works

The new device, called ‘scratch’, uses tiny scratches on a piece of glass to guide information along optical fibers rather than using electronics’ to do the same job.

Information travels through the internet coded through a series of light flashes which are generated by lasers.

These flashes are then converted into electrical signals which the computer uses to form what is seen on the screen. But there is only so much information the electrical components of a computer can deal with at any one time.

To get around this obstacle the researchers created a filtering device which uses tiny narrow lines to filter the light into 64 channels, delivering much more information in a way which doesn’t overload the electronics of the computer.

Scratch circuits would be installed where information is served from, such as on the computer of an internet service provider.

 

General view

 

According to the Centre for Ultra-high bandwidth Devices for Optical Systems (CUDOS) at the University’s School of Physics, the scratch will mean almost instantaneous, error-free and unlimited access to the Internet anywhere in the world. Eggleton said that up until now information has been moving at a slow rate, but optical fibers have a huge capacity to deliver more. The scientists have claimed that this ‘small scratch on a piece of glass’ is a critical building block and a fundamental advance on what is already out there.

David Britton, professor of physics at Glasgow University and a leading figure in the grid project, believes grid technologies “could revolutionize society…with this kind of computing power, future generations can collaborate and communicate in ways older people like me cannot even imagine,”

Conclusion.

The general opinion about the Photonic Integrated Circuit (PIC) is of a positive revolutionary turn in the world of internet. Networks that are potentially a hundred times faster than the already existing services without costing the consumer will positively change the face of the internet across the world.

. This ‘Scratch’ gives the world an opportunity to get a lot done in less then a second and can take business on the internet to sky rocketing levels, especially online marketing.

 

Resources

http://www.rediff.com/money/2008/jul/10net.htm

timesofindia.indiatimes.com/HealthSci/A_scratch_to_make_net_100_times_faster/articleshow/

www.techworld.com.au/article/252361/photonic_switching_beckons_100x_internet_speeds

www.news.com.au/perthnow/story/0,21598,23995523-948,00.html

www.usyd.edu.au/news/84.html?newsstoryid=2411

kooladda.wordpress.com/2008/07/12/a-scratch-to-make-net-100-times-faster

 

 

 

Lively

What is Lively?

Lively is a 3D virtual experience that is the newest addition to Google labs. It is available through a browser plugin for Firefox and Internet Explorer. It is Windows only for now. Lively does not feature one coherent world like Second Life but splits worlds up into different rooms. Lively was originally developed as a 20% project by Niniane Wang.

Google Lively is billed as a “chat experience” using avatars. Google says, “You’re about to embark on a chat experience in which you can communicate and express yourself using avatars in your very own space. Choose an avatar and use it to make friends and chat. Create rooms, decorate them to your liking, and make sure to invite your friends over.”
Choose a Google Lively room

What all does it offer
Lively runs completely in the browser and you use your Google account to log in and create your own avatars.

What all can you do on lively

Within the world, you can interact with other users, very much like you would do in Second Life. You can also watch YouTube clips on virtual TVs and share your own photos.

Users can choose from a number of preset animations for their characters, ranging from shaking hands with others, to applauding, crying, etc. By double clicking on certain items in the virtual world, users can also often activate some preset animations such as sitting down on a chair or jumping off a dive board.

Setting the plugin up and creating an avatar is a very simple process. Creating rooms, too, seems quite easy, as you can quickly import a number of templates to get started. Currently, all virtual items for Lively are for free, but chances are that Google will start charging for premium items in the future.

For now, the content in Lively is being created only by Google, though over time, they are planning to allow users to start creating their own content as well.

Rooms can be easily embedded into any webpage and worlds often launch with a basic skeleton of the room within just a few seconds.

Here’s how it works

Choose a Google Lively room

• From the Room List, click the title of the room you’d like to visit first.
• Use the tabs at the top of the page to sort rooms by most popular, most visitors, or newest.
• Once you’ve added friends or created a room, the My Rooms and Friends’ Rooms tabs will also be handy.

                     
Choose your Google Lively avatar

• Click My Avatar on the right sidebar.
• Click the avatar you like and choose Select Avatar (your avatar changes instantly).
• Once you’ve chosen the one you want, click the X to hide the menu.

 

Change your Google Lively avatar’s clothing

To change your outfit, check out the styles available in the wardrobe picker. Here’s how:

• Click My Wardrobe on the right sidebar to open your wardrobe.
• Browse or search the options in your wardrobe inventory and select items to wear. When you double-click an item, it’ll appear on your avatar instantly. You don’t have to close the window to find out if you like the look.

If you don’t like how something looks on your avatar, go back to your wardrobe, left-click on the item, and choose Remove Item.

If you want more wardrobe options, add new stuff to your inventory by o quickly change your entire outfit, click my avatar and choose I’m Feeling Lucky. You’ll see the new duds on your avatar instantly.

                        
Create your own Google Lively room

• Click new room and choose Create New Room to start the process.
• Look over each tab and choose what you want your room to look like, the permissions you want to grant visitors, and whether you’d like to play music in your room.

Conclusion

Lively lets you have the world available where you want it, rather than forcing you to go to a certain space. Or, as Google puts it: “It’s integrated with the Internet. It’s not an alternate destination. Our intention is to add to your existing life.”

 

Resources
http://www.readwriteweb.com/archives/lively_google_launches_virtual.php

http://www.elearnspace.org/blog/archives/003432.html
www.lively.com

http://googleblog.blogspot.com/2008/07/be-who-you-want-on-web-pages-you-visit.html

http://blog.searchenginewatch.com/blog/080708-181651

 

 

About MD

Masala Digital is not just about Digital Marketing - it's about marketing in the digital age. The defining lines of marketing that segregated ATL, BTL & Digital hardly hold any water in the age of integrated marketing that assimilates effective practices across all available mediums to create truly integrated ideas. Masala Digital is the platform for sharing, collaborating and participating to add wings to these thoughts. You too can contribute..check out the "Contact Us" page for more information.