Masala Digital

Marketing Masala in the Digital Age

The Solutions|Digitas “We”deo!

We created a short music video to showcase the India team at the Digitas Global Meet in Paris last month. The video titled “ Right Now @ Solutions Digitas”, is a inspired by Van Halen’s 1991 hit “Right Now”.
You can view it right here!

Concept, Script, Visualization, Direction & Presentation by: Nikhil Sarup (Squintedeye Media!).

If you haven’t seen the original video, watch it here:

The new-look Intel Youth Network is live!

Intel has completely revamped its initiative for the Indian youth, with the launch of Intel Youth Network (youth.intel.com)

Homepage

Targeted at the tech-focused youth, the community focuses not only on technology, but also features information on exciting career options and some interesting on-site games to engage the audience. The youth Network is a one-stop shop for the youth to find interesting & relevant information, understand computing-related technologies, refer friends to win rewards, participate in exciting games & contests and  a lot more.

The network also offers an innovative web-based referral scheme, wherein members can pass on PC-sales leads that they may come across within their peer group/friends/family to GID’s (Genuine Intel Dealers) and earn exciting rewards upon closure! This in our opinion is one learn & earn program that is relevant, exciting and can be utilized with minimum fuss!

Bigger plans are afoot to make the website even more relevant & focused in the coming days.

Solutions|Digitas designed the new look and feel and worked with Intel in bringing in content partners. They also are managing the website and will be responsible for future updates, promotions et al. Solutions|Digitas’s involvement is not just limited to the online aspect of the program. They are also actively managing all on-ground promotions including those at colleges, malls & multiplexes.

You can join the network here!

Can you drink & blog? You’re hired!

Adverblog‘s Martina has an update:

Inbev’s global beer brand Beck’s is about to start a blog on their international homepage. They don’t have a blogger yet, so they are now looking for “the ultimate, offbeat columnist with an uncompromising point of view who can connect and interact with consumers in the digital world” . Interesting point is that they are not looking for a corporate blogger, but a person that will give a personal view on news, people and ideas that match the brands philosophy ‘Different by Choice’. The full job offer can be found on becks.com.

“Beck’s is a brand that has always refused to compromise and what we’re doing online is no different,” says Jorge Inda Meza, Global Marketing Manager for Beck’s in a press release on Monday. “Our consumers actively seek out links to new trends and genuine material from around the globe. They have a desire to learn about people who share the same values as they do. The Beck’s new columnist will help uncover and highlight relevant and exciting topics for our consumers, enabling us to better connect with them.”

beck

Seems all brands need a blogger…we at Solutions|Digitas has an upcoming proposition that is quite similar but much more subtle…keep watching this space for more details!

Masala Digital goes live!

Solutions|Digitas is India’s leading agency of the digital age and this blog is an amalgamation of digital ideas – or masala, as we call them – picked up by various experts and individuals honing & practicing their marketing mettle at the organization.

That’s not all! Going forward, we invite industry experts to join the conversation and enrich our collective knowedge base that will take forward Indian advertising & marketing in the new digital age.

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  • About MD

    Masala Digital is not just about Digital Marketing - it's about marketing in the digital age. The defining lines of marketing that segregated ATL, BTL & Digital hardly hold any water in the age of integrated marketing that assimilates effective practices across all available mediums to create truly integrated ideas. Masala Digital is the platform for sharing, collaborating and participating to add wings to these thoughts. You too can contribute..check out the "Contact Us" page for more information.